
Yabuli Ski Tourism Resort has upgraded its products, activities and services, launched new business formats such as parent-child skiing and mountain biking, and opened a new ice and snow season.
AI-generated summary
Yabuli Sunshine Resort is the birthplace of mass skiing in China. Heilongjiang Province is committed to building a world-class ice and snow tourism resort.
China News Service, Harbin, November 6 (Reporter Wang Lin) Snowflakes were falling in Harbin on the 6th. The opening of the 2026-2027 Harbin Ice and Snow Season and the Yabuli Ski Opening Ceremony were held at the Yabuli Sunshine Resort Ski Resort, marking the beginning of a new season of Harbin Ice and Snow Feast. This year, the world ski resort Yabuli has been renovated to welcome guests, adding new business formats such as family skiing, viewing lounges, and mountain biking.
This winter, Heilongjiang Province is deeply exploring the resource advantage of the ultra-long snow period of "so early, so late, Longjiang skiing is yours", launching the "ultra-long standby" ski resort characteristic IP, promoting the development of the entire industry chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism, and creating a world-class ice and snow tourism resort and ice and snow economic highland.
With the theme of "Ice in Harbin, Snow in Yabuli", this event was held in a sky full of snow. As the new snow season promotion song of Yabuli Ski Resort sounded, multiple phalanx formations presented wonderful skiing performances. Special exhibition areas such as outdoor equipment and ice sculptures and paintings were opened, and Yabuli's mascot "Abili" interacted with tourists and took photos with them.
Yabuli Ski Resort has upgraded its products, activities, and services this winter, and plans to launch 21 events, including 2 professional events, the "National Cross-Country Ski Championship" and "National Ski Mountaineering Championship", as well as 10 special events such as the Yabuli Ski Festival, the Light Pig Festival, and the Annual Meeting of the Entrepreneur Forum.
As the venue for this event, Yabuli Sunshine Resort is the birthplace of mass skiing in China. This year, it has ushered in a new look: restoring many original wild ski trails, upgrading the 2,680-meter super slide, iterating the smart ski resort management system, launching ice and snow themed pop-up activities, comprehensively improving the hardware and services of China's first Club Med hotel, and returning to the Windmill Villa, which entrusts the feelings of China's first generation of skiers...
The biggest highlight of the new snow season is the three new business formats. First, KIDS was established around the parent-child family customer group. CLUB Children's Ski Club is equipped with exclusive training venues, a team of professional certified coaches, etc., in addition to parent-child rooms, playgrounds, safe custody, etc.; secondly, it expands the four-season business format and adds professional mountain bike projects; thirdly, completes the full-time supporting facilities, adding new light luxury afternoon tea area, viewing lounge, theme bar, midnight porridge shop and other business formats, forming a full-time vacation system of "day skiing, daytime leisure, night socialization", significantly improving the overall vacation experience, and forming a closed loop of ski tourism consumption.
AI outlook — possibilities, not facts
Yabuli will host 21 events including the National Cross-Country Skiing Championships
Very likely · Within months
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