Hangzhou launches eight special routes for traditional Chinese medicine and cultural tourism

China News Service, Hangzhou, November 6 (Linbo) On November 6, the "Solar Health Preservation·Qihuang Youdao" 2026 Hangzhou Traditional Chinese Medicine Cultural Tourism Market and Traditional Chinese Medicine Tourism Promotion Event kicked off in the Qiaoxi Historical and Cultural Street, Gongshu District, Hangzhou.

At the launch ceremony, Hangzhou officially released eight special TCM cultural tourism routes for diverse customer groups such as parent-child study, middle-aged and elderly recuperation, young people and foreign tourists, and simultaneously displayed 20 Hangzhou TCM cultural tourism souvenirs to achieve accurate docking of cultural tourism resources and market segments, and provide the public with a set of optional and implementable TCM tourism travel plans.

This event will promote the transformation of traditional Chinese medicine cultural resources into new driving forces for cultural tourism consumption through market experience, itinerary release, technology empowerment, research and implementation, etc., and polish Hangzhou's city cultural tourism business card of "traveling to Hangzhou with the fragrance of medicine".

Different from single-point experience products, the eight lines connect traditional Chinese medicine venues, time-honored brands, and landscape and rural resources across Hangzhou, and package health consultation, herbal research, medicine and food appreciation, and intangible cultural heritage handicrafts into the travel itinerary, making "traveling to Hangzhou with herbal medicine" from concept to reality.

At the event site, the Grand Canal Traditional Chinese Medicine AI Living Classroom was officially unveiled. This class is rooted in the local handicraft living museum and breaks the traditional static display model. The venue has a 36-flavor Zhejiang style herbal specimen display area, with the "Eight Flavors of Zhejiang" as the core, paired with four major groups of medicinal specimens: tonics, four-season food nourishment, classic famous medicines, and aromatic herbal medicines. It also introduces technological experience equipment such as AI navigation robots, AI constitution identification, intelligent fragrance, digital scent, eye-protecting hot moxibustion, etc., to transform abstract TCM theories into a visual, interactive and immersive experience.

At the same time, the classroom has also developed a variety of standardized study courses such as "Little Materia Medica Detective", "AI Little Chinese Medicine Doctor", "Silver Age Materia Medica" and "Parent-Child Materia Medica Laboratory", covering students, middle-aged and elderly people, and parent-child families. It has formed a normal operation model of "team study + weekend individual guest experience + solar terms themed activities" to create a unique traditional Chinese medicine mathematical research space.