As the National Day and Mid-Autumn Festival holidays approach, the consumer market continues to heat up

This year, the National Day holiday and the Mid-Autumn Festival holiday are only three working days apart, which will continue to drive holiday consumption. At present, the pre-holiday consumer market in various regions continues to heat up. The agricultural product market is fully stocked, with stable volume and price, and is able to respond to diversified new holiday consumption needs at multiple levels.

Emotional value and immersive experience have become consumption keywords

Currently, emotional value and immersive experience have become consumption keywords. During the National Day holiday, many international sports events took place in Beijing. Among them, the 2026 China Tennis Open will extend the competition period to four weeks for the first time, spanning the two golden holidays of Mid-Autumn Festival and National Day.

Tourist Sun Chen: I think this year it will be bigger and have more activities, which will make the audience or tennis enthusiasts feel more involved.

Ticketing platform data shows that during the National Day holiday, tickets for the China Open finals and key events have been basically sold out, and ticketing is expected to increase by about 15% to 20% year-on-year.

More than 4,000 agricultural product wholesale markets across the country are actively stocking up

As the National Day approaches, more than 4,000 agricultural product wholesale markets across the country are actively stocking up to prepare for the peak consumption. At Zhongcai Agricultural and Sideline Products Logistics Center in Nanjing, Jiangsu Province, this important agricultural product distribution node in East China, is also very busy before the holiday. The agricultural products here cover eight major clusters and more than 100,000 varieties, and the cold chain trunk lines radiate to the Yangtze River Delta.

Allocate supply and agricultural product distribution hubs actively stock up

Chengdu Pengzhou Yurun International Agricultural Products Trading Center, the largest agricultural product distribution hub in southwest my country, has now linked up with 18 procurement centers across the country to allocate supply, and the market is busier than usual.

Zhang Xuefen, a buyer in Lhasa, Tibet: Millet peppers, wattle sticks, lotus roots, young ginger, shiitake mushrooms, tomatoes, and cucumbers have all started to be shipped. Forty or fifty tons are shipped every day.

At present, the average daily trading volume of vegetables in the market is about 12,000 tons and that of fruits is about 7,000 tons. The supply is sufficient and the categories are rich.