The promotion event (hereinafter referred to as the promotion meeting) of the world's core production area of Maotai-flavor liquor (Renhuai) presented to Huaxia (Guiyang station) (hereinafter referred to as the promotion meeting) was held in Guiyang on September 11. The event focused on displaying the development results of the Renhuai Maotai-flavor liquor industry, helping Maotai liquor companies in the production area to expand the market, and promoting Renhuai Maotai-flavor liquor to a broader consumer market.
The picture shows the event site
This promotion meeting was hosted by the Renhuai Municipal People's Government, hosted by the Renhuai Municipal Commerce Bureau, and the Renhuai Municipal Industrial Energy and Science and Technology Bureau. It was held under the guidance of the China Liquor Association, the China Liquor Circulation Association, the China Food Industry Association, the Guizhou Provincial Council for the Promotion of International Trade, and the Guizhou International Chamber of Commerce. Relevant leaders from the China Liquor Association, Guizhou Provincial Department of Industry and Information Technology, and Zunyi Liquor Association, as well as representatives from relevant departments and enterprises attended the meeting.
At the promotion meeting, relevant leaders of Renhuai City and representatives of the Liquor Industry Association took the stage to deliver speeches, introducing the development status of Renhuai’s Maotai-flavor liquor industry from the perspectives of the production area’s resource endowment, industrial construction, and quality control, and demonstrating to all walks of life the development advantages of the world’s core Maotai-flavor liquor production areas.
Chen Yu, member of the Standing Committee of the Zunyi Municipal Party Committee, Secretary of the Renhuai Municipal Party Committee, and Secretary of the Party Working Committee of Renhuai Economic and Technological Development Zone, introduced in his speech that Renhuai is blessed with a unique wine-making ecology and is the birthplace of Maotai-flavor liquor in the world and the core production area of Maotai-flavor liquor in China. In 2025, the city's GDP in Renhuai will reach 202.643 billion yuan, and the total output value of liquor enterprises above designated size will be 117.719 billion yuan. Facing the in-depth adjustment of the liquor industry, the local government has implemented a series of production area construction policies, cultivated an echelon of enterprises with "leading leadership, backbone support, and agglomeration of small and medium-sized enterprises", deepened the integration of wine and tourism, promoted the upgrading of the industry from "selling wine" to "selling lifestyle", while strictly adhering to the bottom line of quality, and inviting all parties to Renhuai with an open attitude to inspect, exchange, and seek cooperation.
"The current winemaking industry has been included in the key support categories of national historical and classic industries, bringing new development opportunities to the industry. Renhuai has embarked on a unique production area development path through production area governance, process upgrading, and business innovation. We hope that Renhuai will firmly grasp the policy dividends, adhere to the core of quality, dig deep into the connotation of wine culture, and continue to promote iterative upgrading of the industry." Wang Xinguo, chairman of the seventh council of the China Liquor Distribution Association, said at the promotion meeting.
Chen Qingsong, deputy secretary of the Renhuai Municipal Party Committee and Mayor, took the title "The beautiful waters of Mount Guizhou to present the intoxicating fragrance of Maotai to China" and launched the promotion from six dimensions: natural endowment, ingenuity, quality control, industrial ecology, innovation vitality, and policy opportunities. He sincerely invites merchants from all walks of life to enter the Renhuai theme museum to taste the fine Maotai wine, and to taste Moutai in Renhuai, the wine capital, to share the dividends of industrial development.
At the promotion meeting, a new product release ceremony was held in Renhuai, the core production area of the world's Maotai-flavor liquor, and 16 certified and coded new products were launched. So far, the number of certified and coded products in this production area has been expanded to 266. Coded certification empowers Renhuai Maotai Liquor to transform into a "quality-winning" one.
This promotion event is not only an important window for Renhuai to use the wine expo platform to showcase the style of the production area, but also builds an efficient communication and cooperation platform for wine companies in the production area to connect with industry associations, distribution channels, and customer resources. It will further gather industry synergy and help Renhuai Maotai-flavor liquor industry achieve higher-quality development. (over)
