The 10th China Wine City Luzhou Laojiao Culture and Art Week opens in Luzhou

The autumn wind touches the banks of the Yangtze River, and the fragrance of wine and poetry fill the wine city. In the golden autumn, the 10th China Wine City Luzhou Laojiao Culture and Art Week, initiated by the International Poetry and Wine Culture Conference Organizing Committee, was held in Luzhou. From September 19th to 22nd, a series of activities such as "Let Poetry and Wine Warm Everyone" were held one after another, including the "Let Poetry and Wine Warm Everyone" Glory Ceremony Night, Wine City Forum, Master Classes of Elegant Art on Campus, Literary Theme Exchange Meetings, Poetry Recitations, and Wine City Cultural Collection. Poets, writers, cultural celebrities, and celebrity guests from all over the world gathered together to bring a cultural carnival that blended poetry, wine, music, and dance.

This cultural engagement that lasted for ten years, with the sincere concept of "let poetry and wine warm everyone", has once again completed an upgraded expression of Chinese poetry and wine culture in the contemporary era. With an increasingly mature attitude and open mind, it connects tradition and modernity, and communicates China and the world.

Stars shine in the wine city, turning poetry and wine into songs

On the evening of September 21st, the highlight of the Art Week, "Let Poetry and Wine Warm Everyone", was grandly opened at the Glory Gala Night. This ceremony continued the well-received "Award Ceremony + Party" model, inviting an all-star cast such as Jiang Dawei, Wei Wei, Yu Kewei, Zhang Qi, Liu Kaiwei, Zhao Jun, Ao Riqileng, Ju Hongchuan, etc. to perform, creating a high-standard, highly interactive, and deeply integrated audio-visual feast to create a landmark cultural event for the tenth anniversary.

Jiang Dawei sang contemporary classics such as "Dare to Ask Where the Road Is", arousing collective resonance across generations. Wei Wei uses the majestic momentum of "Flying Song of the Earth" and the international expression of "Yesterday once more" to demonstrate musical tension that transcends languages ​​and styles. With her delicate and graceful voice, Yu Kewei completed the beautiful translation of Song lyrics in the contemporary popular context in songs such as "Know or Not". Zhang Qi sang the heroic song "Linjiang Immortal·Rolling Waters of the Yangtze River East" specially adapted for this ceremony - this eternal famous poem by Yang Shen was born at Luzhou Pier and is now sung in Luzhou, like a tribute that spans time and space, and gives new vitality to the classic. Liu Kaiwei brought "Colorful Clouds Chasing the Moon", a soulful interpretation paired with children's chorus, which infiltrated people's hearts like a trickling warm current...Strong singers took turns to appear, and pop, ethnic, and bel canto resonated in multiple dimensions, integrating history, humanity and the spirit of the times into poetry, truly realizing the two-way rush between traditional culture and contemporary aesthetics.

The grand ceremony also specially incorporated the red epic chapter of the "Long March Suite", singing the heroic melody, deeply blending the feelings of family and country with the historical context, and allowing poetry and mountains and rivers to merge here. Finally, the ceremony came to an end in the magnificent scene of "a river of lights", with the whole audience singing "Drinking Song" and "Auld Lang Syne". The blend of singing, wine and poetry brought a warm and grand conclusion to this ten-year appointment.

At this time, the culture of poetry and wine is no longer an abstract concept or a distant historical symbol, but has turned into a touching memory and a warm force that can be felt, touched and resonated.

Poetry and wine enter the fireworks, and the warmth is palpable

In fact, the influence of this event has already successfully broken out of the vertical circle and extended to a broader cultural field - it is not only a gathering of poets, but also a cultural festival that the whole people can perceive and participate in.

As the most popular activities among the general public in previous conferences, the "Wine City Forum" and "Elegant Art into Campus Master Class" are once again in force this year, specially inviting contemporary African representative poet Niyi Osundare, famous opera performing artist Wan Shanhong, Vice Chairman of the Chinese Writers Association Ge Fei, top knowledge self-media Blogger Zhao Jian, People's Daily premium travel creator Xiyue, Hasselblad master Thomas See the World and other guests from different fields communicated face-to-face with Liquor City citizens, college students, poetry and wine lovers, building a diverse, equal, and open dialogue platform that continues to inspire the public's enthusiasm for participation.

It is worth mentioning that this year’s Art Week also innovatively created the “Law Poetry and Wine Festival” that integrates poetry recitations, music performances, and interactive experiences—an outdoor public poetry recitation of “Let Poetry and Wine Warm Everyone.” High-quality KOLs in the music and recitation categories helped to perform, igniting the atmosphere with their singing and poetry. Citizens can sit around and listen, stop to taste wine, and even compete with NPC "Li Bai" to compete in poems and test their skills. Here, poetry and wine are integrated into urban daily life in a more relaxed and approachable way, becoming a life experience within reach.

From the collision of ideas on the podium to the chanting of poems while drinking wine on the lawn, the culture of poetry and wine is no longer a distant scenery, but has truly entered the laughter and applause of the citizens, writing the most vivid footnotes for "poetry and wine warm everyone".

From the Wine City to the World Poetry and Wine Become a Universal Language

Looking back at the journey, the International Poetry and Wine Culture Conference started in 2017 and has gone through ten years. So far, the conference has carried out more than 300 cultural exchange activities, attracting more than 300 foreign poets, more than 10,000 domestic cultural celebrities, and tens of millions of cultural enthusiasts from more than 80 countries and regions around the world to participate online, making it the poetry and wine cultural IP with the “largest scale, the largest number of participants, the richest content, and great international influence”.

Over the past ten years, the conference has continued to carry out cultural activities to benefit the people. It has brought the Chinese Opera and Dance Theater to bring performances such as ethnic dance dramas "Confucius", "Li Bai", "Cha Classmate Boy", "Xiu Water Yangyang", musical poetry drama "Big River", etc., integrating art with poetry and wine, and promoting the excellent culture of the Chinese nation. Wherever it went, the response was enthusiastic and widely praised. At the same time, the conference continues to promote the compilation and output of culturalization achievements, and has organized translators and scholars to translate, edit and publish more than 20 cultural works such as "Luzhou under the Tip of the Pen" and "A Small Cup of Joy-Selected Chinese Modern Wine Poems", which have become unique cultural assets that can be inherited and researched.

The establishment of the 1573 series of awards is a concentrated reflection of the internationalization and diversification of this IP. On the night of the ceremony, poets, writers, artists, translators, etc. from China, Russia, Cuba, South Africa and other countries gathered together to witness the announcement of the 2026 1573 Series Awards. Among them, the most watched "1573 International Poetry Award" in 2026 was awarded to the representative contemporary African poet Niyi Osundare. Senior translator Gu Yu and famous Scottish sinologist Brian Hoburn jointly won the 2026 "1573 International Poetry Translation Award". The famous composer He Zhanhao won the 2026 "1573 International Composer Award". Professor Ke Lei of Leiden University in the Netherlands and Professor Duan Congxue of the School of Liberal Arts of Yunnan University won the 2026 "1573 Sands Poetry Award".

At the awards ceremony, more than ten Chinese and foreign poets recited on the same stage in their native languages, creating a "long river of human voices" across national borders and vividly interpreting the conference's pattern and vision of promoting mutual learning among civilizations. Luzhou's thousand-year poetry and wine culture is participating in the dialogue of global civilization with a more open, inclusive and confident attitude, allowing the rich fragrance of the wine city to float farther.

One city of poetry and wine, ten years of symbiosis

From introducing international poets to joining hands with national celebrities, from poetry solicitation to urban infiltration, after ten years of hard work, the IP of the International Poetry and Wine Culture Conference has shown the attitude that a mature cultural brand should have - it not only adheres to the core values ​​of poetry and wine culture, but also embraces every contemporary expression, builds a new communication paradigm that can be perceived, participated in, and resonates with the whole people, and completes the evolution from "cultural highland" to "public scene".

Behind the impressive cultural report card is Luzhou’s conscious responsibility as the “Chinese Wine City”, which is also inseparable from the continuous nourishment of Luzhou Laojiao’s profound heritage. Luzhou Laojiao owns the 1573 national treasure cellar pools that have been in continuous use for more than 450 years and the traditional Luzhou Laojiao wine brewing technology that has been passed down for 24 generations and has more than 700 years. They are not only living cultural relics for winemaking, but also the source of cultural creativity.

In the past ten years, the International Poetry and Wine Culture Conference has built an important carrier and platform for Luzhou to display the city's image, inherit its millennium cultural heritage, and enhance the city's energy level; while Luzhou Laojiao, as an in-depth participant, active promoter, and continuous contributor, has transformed its historical heritage into an emotional language that is in sync with the times, realizing the leap in its brand role from "cultural inheritor" to "value co-creator."

In the past ten years, the story of "wine is named after the city, and wine is promoted by the city" has continued to be written on the banks of the Yangtze River. Brands, cities and IP have formed a cultural ecology that nourishes and achieves each other. This China Wine City Luzhou Laojiao Culture and Art Week is a look back on the ten-year journey and the starting point for the next journey of poetry and wine. As the thousand-year poetry and wine culture continues to find new growth points in contemporary life, this warm journey in the name of poetry and wine will surely write its own new chapter of the times in the context of globalization and continue to tell touching Chinese stories.