Hainan: Showing the warmth and vitality of the free trade port market with the prosperity and development of new popular literature and art

China News Service, Haikou, September 16 (Reporter Zhang Qianyi) Starting from setting up a stall in Haikou Qilou Old Street, cartoonist Tang Jie has more than 1 million fans on Douyin: his cartoon creations take into account the aesthetics of domestic and foreign tourists, including the exaggerated humor favored by foreign tourists, and the exquisite beauty favored by domestic tourists; one of his brushes makes tourists stop in their tracks, and allows millions of fans to feel the warmth of Hainan's city through the screen.

Dou Wenxu, a young man from Wanning, has only three fingers on his right hand, but he has retained 1.68 million fans on the Internet with a guitar. In Haikou Wanlu Garden, this young man sang his "love of his life".

Huang Shiya, a Hainanese girl, is the third generation descendant of a Qiongju opera family, and is a Hainan cultural communicator active on short video and live broadcast platforms. This "post-2000" girl strives to bring ancient Qiong opera to life in the digital age.

They are all the "faces of new popular literature and art" that emerged on Hainan Island and are remembered by everyone, and they are the most vivid footnotes of Hainan's new popular literature and art. At a special press conference held by the Hainan Provincial Information Office on the 15th, Lu Haiying, Party Secretary of the Hainan Provincial Federation of Literary and Art Circles Writers Association and Chairman of the Provincial Federation of Literary and Art Circles, lamented that Hainan has now become a window for observing the development of new popular literature and art.

Recently, Hainan officials jointly issued the "Hainan Province's "15th Five-Year Plan" Action Plan for the Prosperity and Development of Literature and Art (2026-2030)" (hereinafter referred to as the "Action Plan"), proposing to "promote the surge of literature and art and prosper new popular literature and art under the Internet conditions."

Zhou Chunhua, deputy director of the Propaganda Department of the Hainan Provincial Party Committee and director of the Provincial Information Office, proposed to make good use of the support policies for literary and artistic creation, discover and cultivate new forces, build an incubation and display platform, strengthen creative guidance, and promote the transformation of results; make good use of the Hainan Province New Popular Literary and Art Creation and Liaison Center Focus on establishing a local creative talent pool, and promote the transformation of Hainan's characteristic literary and artistic IP into cultural tourism experiences, cultural and creative derivatives, and digital content products; let more "new faces" emerge, let more "new expressions" come alive, and make Hainan's literary and artistic creation more vibrant.

Under the Internet conditions, everyone can become a literary and artistic creator. In April this year, the "Special Program on the 'Presence' Power of New Popular Literature and Art·Hainan" was broadcast online, organically integrating fresh short videos spontaneously created by Internet users and widely circulated on the Internet with professional literary and artistic expressions, making the vivid practice of free trade port construction more perceptible through literary and artistic carriers. This program is a vivid epitome of the "presence" characteristics of new popular literature and art - the creators of literature and art are on the scene, the content comes from the scene, and the emotions come from the scene.

How to prosper and develop new popular literature and art under the Internet conditions and stimulate the public's innovative and creative vitality? Lu Haiying said that he will continue to plan and launch new popular literature and art "on-the-spot" theme programs, so that more new popular literature and art rising stars can stand on a larger stage and receive professional nourishment and diverse evaluations; relying on the Hainan Provincial New Popular Literature and Art Creation and Liaison Center, various activities will be carried out on a regular basis. He hopes that new popular literature and art workers can stand out in the Hainan Free Trade Port, and that high-quality original literary and artistic works can continue to emerge on the island.

In early July this year, the Hainan Provincial New Popular Literature and Art Creation and Liaison Center was unveiled in Haikou, becoming the "native home" of new popular literature and art workers. The Hainan Provincial Federation of Literary and Art Circles and the Provincial Writers Association rely on this center to open new popular literature and art open classes, hold "Youth Chats" and "Reading Salons", and carry out various activities such as work discussions and creative collections.

"We are building an incubation and exhibition platform for various new popular literature and art. On the one hand, we will promote outstanding new popular literature and art works to the public, and on the other hand, we will build a platform for outstanding creators to support them in participating in various high-level trainings and continue to improve their creative abilities." Lu Haiying said that the free trade port is actually very literary and artistic. He hopes that every star of new popular literature and art who is enthusiastic, determined, sincere and warm can find a sky of his own in Hainan.