РИА Новости2 days agoTravel1 min readRussia

The inbound tourism market from Russia to China is at the stage of untapped potential

Quick Look

Zhao Yang, a professor at the Institute of Tourism and Culinary Arts at Harbin Commerce University, said that the inbound tourism market from Russia to China is at the stage of untapped potential because Russian tourists mainly travel to Sanya without knowing about other cultural places in China, especially in the northern regions, and the development of tourism products and marketing channels to promote these destinations is necessary.

AI-generated summary

Why It Matters

The inbound tourism market from Russia to China has not yet reached its potential; the main flow of tourists is directed to the resort city of Sanya due to a lack of information about other regions of China.

Font size

The inbound tourism market from Russia to China is at the stage of untapped potential, Zhao Yang, a professor at the Institute of Tourism and Culinary Arts at Harbin Commercial University, told RIA Novosti.

“I believe that the market for inbound tourism from Russia to China is now at a stage of untapped potential,” she said.

According to her, Russian tourists go to the resort city of Sanya because they are not aware of many other cultural places and attractions in China, including Heilongjiang province and other northern regions of the country.

“In my opinion, the system of tourism products, promotion and marketing channels (of other regions of China - ed.) has not yet been established,” the professor explained.

She also noted that at the moment it is necessary to find options on how to develop the tourism destination of the northern regions of China, based on historical and cultural aspects.

What to Watch

AI outlook — possibilities, not facts

Development of a system of tourism products and marketing channels to promote the northern regions of China among Russian tourists
Possible · Within months

Open Questions

What specific tourism products can be developed for the northern regions of China?
Which marketing channels are most effective in attracting Russian tourists to lesser-known regions of China?
What historical and cultural points of Heilongjiang Province can be used to attract tourists?