Russians began to buy sleep products more often, sales growth in weighted blankets and mattresses exceeded 70%

Russians began to buy sleep products more often. Spending on weighted blankets and mattresses increased the most: over three years, their turnover on marketplaces increased by 96 and 71 percent, respectively. This is stated in the T-Data study for T-Business Secrets, which Gazeta.Ru reviewed.

The turnover of orthopedic pillows increased by 43 percent, sales of earplugs by 12 percent, blackout curtains by 10 percent, and bed linen by nine percent. The only category with a decrease was sleep masks: their turnover decreased by 7 percent.

In the first half of 2026, residents of cities with a population of over a million purchased more than 44% of all orthopedic pillows and almost 43 percent of beds. The most expensive beds were bought in Voronezh: the average bill was 29,615 rubles. At the same time, spending on mattresses in cities with a population of over a million was on average 82.4 percent higher than in other settlements.

Millennials are the most active purchasers of sleep products, while boomers are less likely to purchase them. The share of zoomers has grown over three and a half years: by seven percentage points among mattress buyers and by 6.4 points among bed buyers. They are more likely to choose expensive sleep medications, but spend less on beds, mattresses and blankets.