REC: Russian creative product is highly competitive in foreign markets

MOSCOW, September 7 - RIA Novosti. Russian creative products are highly competitive, and the Russian Export Center (REC, VEB.RF group), in turn, offers representatives of the creative industries an extensive range of various tools, said Dmitry Starovoitov, Managing Director for Regional Business Development of the Russian Export Center.

“As part of the II Russian-Chinese Forum, a session “Platform Economy as a Driver of Russian-Chinese Cooperation in Creative Industries” was held, in which Dmitry Starovoitov, Managing Director for Regional Business Development of the Russian Export Center (REC, VEB.RF Group), took part. The event was dedicated to discussing systemic measures to support domestic producers of creative content in order to enter foreign markets,” says the REC press release.

According to Starovoitov, the Russian creative product is highly competitive, and the REC, in turn, offers representatives of the creative industries an extensive range of various tools: from educational programs and certification to promotion in foreign markets. One of the key areas today is advertising and information support within the framework of the “Made in Russia” program, which includes publications in the media, working with bloggers and expanding presence on social networks.

This service is already available in 12 countries such as China, UAE, Turkey, Vietnam, Indonesia, Thailand, Saudi Arabia, India, Azerbaijan, Tajikistan, Uzbekistan and Kazakhstan. Potential coverage allows Russian studios to specifically enter promising markets, creating creative content for local viewers.

Particular attention is paid to the Far Eastern Federal District - the creative sector here is actively gaining momentum and demonstrates a growing need for support to enter foreign markets, the REC noted.

A striking example is the Khabarovsk studio "Dream", the first animation studio in the Far East. With the support of the Russian Export Center, the company received a “Made in Russia” certificate, and its cartoon, together with the Khabarovsk Territory Center for Educational Excellence “Back to Back,” was translated into several languages ​​and shown in 28 countries.

The “Made in Russia” certificate is a prerequisite for access to advertising and information support. It confirms quality and provides priority in selection for promotion. So, this year, Soyuzmultfilm, Mechtalet, Digital Television and other studios received a certificate from the REC.

For exporters of the creative sector, REC also organizes international business missions and “Made in Russia” festivals and fairs. This year, as part of the iABC/CICAF conference in Hangzhou (PRC), more than 20 Russian animation studios presented their projects. The delegation included studios from Khabarovsk, Perm, Komsomolsk-on-Amur, Yekaterinburg, Voronezh and Moscow.

And at the festival-fair in Tianjin, China, children's animation was demonstrated, as well as audio content from the Omsk region. Such events are only part of systematic work, which is already bearing fruit: Russian content has already gained recognition in China, the REC said. Thus, “Three Cats” received 2.5 billion views, and “Smeshariki” became a cult classic.

“The creative economy is a full-fledged export sector. We see a growing demand for Russian content, especially in China and Asian countries. Our task is, with the help of systemic support measures, including certification, promotion and organization of festivals, to help creative studios from all regions, primarily from the Far East, enter and gain a foothold in international markets,” summarized Starovoitov.