Hong Kong's finely decorated star football team appears in Qianhai, Shenzhen, creating a star live broadcast room to help rural revitalization

China News Service, Shenzhen, September 29 (Reporter Suo Youwei) The famous Hong Kong actor Chen Baixiang led a group of Hong Kong Stars Football Team artists to appear in Qianhai, Shenzhen on the 28th to attend the opening ceremony of the "Hong Kong Stars Live Room" based on the "Hong Kong Stars Football Team".

It is reported that the "Hong Kong Fine Decorated Star Live Room" has the original intention of helping farmers and empowering industries, integrating the influence of Hong Kong stars and the traffic potential of new media, accurately linking the mainland's high-quality specialty agricultural products with the vast markets of Hong Kong and overseas, breaking down production and marketing barriers, broadening overseas channels, and using brand power to help rural revitalization.

Chen Baixiang and others attended the ceremony. Photo by Peng Cheng

Chen Baixiang led Chen Haomin, Chen Guokun, Lin Zicong, Liu Haolong, Ju Ziqiao, Liang Liewei, Chen Guofeng, Wang Xiulin, Zhan Bingxi and others to support the event. The artists expressed their great support for the development of the live broadcast room of the Hardcover Stars Team, "because the Hardcover Stars Football Team has long been deeply involved in social welfare and cultural and sports activities."

The "NEW TV & Mobius M Art Center", which was launched simultaneously on the same day, takes the cultural integration between Hong Kong and the Mainland as the starting point, is based in the Guangdong-Hong Kong-Macao Greater Bay Area, and faces the global art ecology. It breaks the barriers of artistic aesthetics, trendy culture and new media live broadcast, and builds a new business format that integrates art, trend and live broadcast.

The opening theme exhibition of the art center is called "Re·Bound Huan·Jie". Tian Ye, the person in charge of Media World (Beijing) Culture Media Co., Ltd., said that the art space takes advantage of the location advantage of the intersection of Shenzhen and Hong Kong and the open and innovative soil of Qianhai to convey Chinese culture and Chinese stories to the world starting from Qianhai. "We hope that it is not just an exhibition hall, but a super interface connecting content, art, technology, brand and consumption, and ultimately form a growing ecology."

The opening theme exhibition of the Art Center. Photo by reporter Suo Youwei

Chen Baixiang said: "Back then, I performed Zhu Zhishan's "Phoenix Picture" painted by Zhu Zhishan in Stephen Chow's movie "Tang Bohu Spots Autumn Fragrance". The inversion of the title made "Chicken Pecking Rice Picture" a hit. Today, there are many different cross-border cooperations. For this art exhibition, the organizer's creative team took "Chicken Pecking Rice Picture" out of the movie, giving it character and vitality, from flat to 3D, to art and IP co-branded products, making this IP becomes infinitely scalable.”

Zhuang Jia, chairman of Hong Kong NEWTV, said that this event is not only a new appearance of the art space, but also the official launch of Hong Kong’s celebrity live broadcast matrix. “We are making more useful attempts to create a new landmark art for Qianhai cultural trends.” (End)