County consumer supply continues to upgrade, and small stores at home have a new look

The CIIE has set up a large platform for opening up to the outside world, and at the same time, the economy of county areas is also quietly developing. Since the beginning of this year, the proportion of county and township consumption in my country’s total retail sales of consumer goods has steadily increased, becoming the most important source of potential for expanding consumption. As the county supply chain continues to improve, chain convenience stores are accelerating their expansion into county towns, and small stores at doorsteps have taken on a new look.

Supply chain continues to improve

County convenience stores have a “new look”

Early in the morning, in the unloading area of a supermarket in Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai Province, staff were unloading, sorting, and putting newly arrived goods on shelves. Seasonal fruits from the north and south, low-temperature dairy products, and fresh aquatic products are all available. The freshly made highland barley toast, yak milk snacks and other plateau specialty bakery products in the store have enriched residents' choices, and the variety has increased from the original 7,000 to 15,000.

This year, Qinghai continues to extend the logistics and distribution radius in county areas. Relying on logistics centers in cities such as Xining and Haidong, fresh products are sent to county stores by cold chain vehicles after being collected and distributed in distribution centers.

As the logistics and distribution radius continues to expand, more and more smart warehouse and distribution centers are being implemented at an accelerated pace. In the smart warehouse and distribution center in Dangshan County, Anhui Province, smart terminals can collect real-time sales data from each store, and then use the digital supply chain system to accurately sort and allocate the goods needed by the store and automatically replenish the goods.

With precise matching of needs, different types of “community convenience stores” basically cover the living circles of local residents. In communities with many elderly people, there are more rice, flour, grains, oils, fresh fruits and vegetables; in apartments with many office workers and young people, coffee, egg tarts and other breakfast items have become standard.

Revitalize existing resources and adjust business formats

Traditional business districts regain popularity

Consumer demand in counties continues to escalate, and business transformation has also changed its thinking. This year, many places have made use of existing venues, shops and other existing resources to regain popularity in traditional business districts that have been dormant for a long time through business adjustment and resource integration.

At present, the temperature in Liaoning is gradually dropping, but this shopping mall in Tieling County, Tieling City is warm and full of fireworks. Through investment promotion, this once-idle shopping mall has been transformed into a "new consumption landmark" in the area. The mall covers an area of ​​more than 70,000 square meters, with hotels, parent-child entertainment, movies and other service consumption formats accounting for nearly one-third, and it also attracts many consumers from surrounding counties.

Revitalizing existing resources not only revitalizes business formats, but also promotes the gathering of scattered merchants in business districts. In the past few days, this commercial center in Xiji County, Guyuan City, Ningxia has welcomed a new batch of merchants.

This year, Xiji County has accelerated the revitalization of idle and inefficient commercial resources and integrated commercial resources in counties and towns.

Data shows that so far, nearly 3,200 county comprehensive business service centers and 15,000 township business centers have been constructed and renovated across the country.

Service supply and quality

There are more and more “new scenes” at your doorstep

As the consumption demand of county residents escalates, the demand for services such as culture, childcare, leisure and entertainment continues to rise. Various localities are targeting the needs of the masses and making up for service shortcomings. A number of new down-to-earth service scenarios have been implemented one after another, so that ordinary people can enjoy better and more convenient services at their doorsteps.

As soon as the gongs and drums sounded, the benches at the Nanxian Theater in Yiyang City, Hunan Province were quickly filled. The performance of flower drums on the stage started lively. A plate of Nanxian dumplings and a bowl of beef noodles fill the room with fireworks.

This year, relevant local departments and old artists walked the streets together, looked through old photos, collected old stories, and adapted these contents into plays, which were performed twice a day in the theater, giving residents a new place for leisure and entertainment.

In response to the current demand for childcare in counties and towns, this year, in Linshui County, Sichuan Province, a childcare map was created based on the needs of the people.

The county is not large, and the life trajectories of residents are relatively clear. Local daycare institutions are located near business districts, parks, etc. The stable flow of parent-child customers also continues to attract traffic to catering, retail and other businesses in the business district.