
Why are the heroes of the Showa era now gaining popularity across generations?
AI-generated summary
FamilyMart's clothing brand ``Convenience Wear'' began full-scale rollout at stores nationwide in 2021, and has grown into a popular item due to its high design and quality. The company continues to release hit products through games and collaborations with global brands.
Family Mart's clothing brand ``Convenience Wear'' has released a collaboration product with former sumo wrestler Chiyonofuji. The product, which went on sale in late August, is so popular that it quickly disappears from store shelves in Japan and Taiwan. Why is the hero of the Showa era now?
"Chiyonofuji is a hero that everyone in the generation older than us knows about. Even if people in the generation who don't know it buy it, I think it will be a topic of conversation at home or at school."
The creative director who worked on the collaboration product is fashion designer Hiroshi Ochiai (49). ``I thought it would be great if we could create communication that transcends generations through sumo,'' he says of his aim. It is said that they proposed the collaboration to Akimoto Co., Ltd., which is run by Chiyonofuji's family.
Convenience wear began to be rolled out in stores nationwide in 2021, and has grown into a popular item due to its high design and quality. The company continues to release hit products through games and collaborations with global brands.
Chiyonofuji related products include socks...
AI outlook — possibilities, not facts
Additional Chiyonofuji related products will be released.
Likely · Within weeks

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