
生成式人工智能快速发展激活海量故事资源,杭州中国网络作家村超三成企业布局AI漫剧与影视赛道。
国庆假期期间,浙江杭州中国网络作家村迎来了AI漫剧的循环展映。随着生成式人工智能的快速发展,该村超三成入驻企业正布局AI视听赛道,通过AI技术将海量网络文学IP转化为漫剧和影视剧,推动产业从文字向影像跃迁。
AI-generated summary
中国网络作家村位于浙江杭州,吸引了400多名网络作家入驻,是原创故事内容的重要基地。
中新社杭州10月3日电 (郭其钰)国庆假期,走进位于浙江杭州的中国网络作家村,大屏幕上多个AI漫剧循环展映。这些作品有一个共同的源头——网络文学。
当前,生成式人工智能(AIGC)快速发展,激活了网络文学积淀多年的海量故事资源,一场从文字向影像跃迁的产业变革正在中国网络文学行业上演。
作为国内网络文学产业的核心集聚平台,中国网络作家村吸引唐家三少、蒋胜男、管平潮等400多名网络作家入驻,是原创故事内容“富矿”。
但在传统模式下,网文IP影视化改编门槛高,成本高、周期长,市场资源集中于少数头部IP,大量富有创意的中腰部网文故事只能停留在文字层面。如今,AI技术正在改写网文IP转化的行业逻辑。
“AI打破了行业壁垒,让小众化、创意型IP也有了市场化落地渠道,有机会成为爆款。”中国网络作家村运营总经理沈荣介绍,目前中国网络作家村内超三成入驻企业已布局AI漫剧、AI影视剧赛道,抢滩AI视听新蓝海。
技术赋能之下,网文AI影视化实践分化出精品深耕、短剧出海等差异化发展路径,为产业发展注入多元活力。
“95后”青年作家、AIGC团队“银幕文学”主理人陈锦丞2024年底入驻中国网络作家村。他做的不是市面上常见的“爽剧”,而是用AI将经典文学进行影像化改编。其团队把鲁迅的《狂人日记》做成6分钟AI短片,先后在23个国家和地区展映。
“AI改变了内容生产方式,但现在太依赖‘超级个体’了,一个人审美、技术再厉害也无法做到量产。”陈锦丞表示,其团队探索了“创作假”“画布协作”等柔性创作机制,适配AI时代的创意生产节奏。
依托网文成熟的仙侠、玄幻、都市叙事体系,AI短剧成为中国故事扬帆出海的新风口。
“90后”网络作家、中国网络作家村党支部书记王誉蓉创作的网络小说《上元欢》,在AI漫剧面世之前已完成从文学出版到微短剧的全链路开发,20余种语言的译制版本登陆全球30多个海外主流平台。
王誉蓉介绍,AI漫剧的再次创作,在原著故事基础上通过生成式技术优化了人物造型与场景质感,既保留南宋元宵盛景的东方气韵,又适配短视频平台的观看节奏,让宋韵IP以更轻量化的形态触达年轻群体。
在机制上,中国网络作家村主办的新时代网络文学“白马奖”将IP多形态衍生开发纳入评价体系,从源头引导激励创作者打造适配AI转化的优质内容。
目前,中国网络作家村已促成超270部网文IP转化为《藏海传》《诡秘之主》等网剧、网游,累计成交金额突破22.4亿元人民币。
AI outlook — possibilities, not facts
中国网络作家村内更多网文IP将通过AI技术实现影视化与漫剧转化
Very likely · Within months

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