Apple could take 30% of the foldable market

According to TrendForce's latest forecast, Apple could capture around 30% of the global foldable phone market in 2027. At the center of this chart is iPhone Duo market share. The research firm predicts that Apple's share of shipments will increase from 24.8% in 2026 to 29.8% in 2027.

How Will iPhone Duo Market Share Change?

This increase may change the balance in the foldable phone market. Because Apple's gains go hand in hand with competitors' losses. Therefore, iPhone Duo market share will be one of the most watched figures in the industry.

Furthermore, TrendForce estimates that approximately five million iPhone Duos will be shipped in 2026. In contrast, total shipments of foldable phones will grow only 0.5%. In other words, Apple's gain will come from competitors taking share rather than from the growth of the overall market.

Shares of Samsung and Huawei are Falling

Samsung is expected to maintain its first place. However, the company's share is expected to decrease from 35.1% to 31.9%. This means a significant loss even for the top producer.

Huawei will rank third after Apple. The share of the Chinese manufacturer may decrease from 24.8% to 21.3%. Therefore, while the iPhone Duo market share will increase, the share of the two competitors will decrease together.

Early User Feedback is Mixed

According to TrendForce, initial reviews of the device have been mixed. Users like the split screen function. Additionally, the viewing experience it offers when the device is turned on is also praised.

On the other hand, some applications appear with black borders on the screen. Some cannot use the entire screen. Moreover, damaged screen notifications and high repair estimates brought the cost of ownership to the agenda.

Where is Apple's Advantage?

Still, TrendForce sees Apple's combination of chips, operating system and developer ecosystem as a significant advantage. Because this integration provides a strong basis for improving the foldable experience.

iPhone Duo is expected to disrupt the competition as app compatibility and hardware durability improve. According to the company, the race will be shaped around multitasking efficiency. The next concrete target will be whether Apple can reach a 29.8% share in 2027.