Convenience stores compete to launch popular collaboration products such as Resene bread, Hanjeongseon yogurt, and glutinous rice cake

(Seoul = Yonhap News) Reporter Jeong Soo-yeon = The convenience store industry is competitively releasing popular collaborative products such as Resene bread, Han Jeong-seon yogurt, and chapsal rice cake.

According to the distribution industry on the 4th, the five types of 'Resene bread' launched by BGF Retail, which operates convenience store CU, recorded sales of about 600,000 units on the 1st.

Starting with 'Woni's Corn Cream Bread' on the 17th of last month, 'Liv's Chocolate Hotteok' was released on the 30th, and breads reflecting the tastes of Resene members have been sequentially sold since late September.

The product contains a total of 27 types of transparent photo cards containing images of Resene members at random, and there is a growing enthusiasm for collecting photo cards, especially among the fan base.

The gender of Resene bread buyers was 69.1% male and 30.9% female, with a far higher male ratio.

Among all buyers, men in their 30s accounted for the most at 22.7%, followed by men in their 40s at 18.6% and men in their 20s at 15.8%.

This was followed by women in their 40s (10.5%), women in their 30s (7.2%), women in their 20s (6.8%), men in their 50s or older (6.2%), men in their teens (5.8%), women in their 50s or older (5.7%), and women in their teens (0.7%).

BGF Retail plans to focus on selling Resene bread and review the launch of additional collaborative products.

GS Retail, which operates convenience store GS25, plans to introduce a new product of its popular collaboration product 'Hanjeongseon Yogurt Glutinous Rice Cake' in the middle of this month.

Jeongseon Yogurt Rice Cake is a product created in collaboration with GS25, K-dessert brand 'Han Jeongseon', and dessert manufacturer 'Loromello', and is a product that reinterprets yogurt glutinous rice cake as a convenience store frozen dessert.

It was officially released on the 3rd of last month, and sales exceeded 600,000 units as of the 1st of this month.

GS Retail believes that this product will be a hit after 'Minumsa Bread' as it ranked first in pickup sales through the app and has a high search volume, and is preparing a second new product.

A distribution industry official said, "The convenience store industry is stimulating consumers' desire to collect, such as products with collectible photo cards and famous desserts that can be authenticated on SNS."