In the theme park, there is a long queue in front of the service station where robots make ice cream and popcorn on site;
In popular scenic spots, tourists can take photos and send them to “Teacher Dou” while visiting, and listen to it tell little stories hidden in the scenery;
In home appliance stores, "AI" and "intelligence" have become traffic passwords, and many consumers come here to experience "black technology"...
Observing the consumer market during this year's National Day holiday, we will find something different from previous years: from service consumption to commodity consumption, the "intellectual content" has increased.
Diverse scenarios, intelligent services can be felt and touched
This holiday season, when people go to scenic spots and business districts, they can experience more smart service scenarios than in previous years.
In the ancient city of Pingyao, Shanxi, many tourists took out their mobile phones and asked the AI assistant "What is this" when passing by the remaining walls and gates. The origin of the year and the story behind it were narrated by "Teachers Dou" and "Teacher D". When children asked "Why is the city wall built so high?", they could also answer the question. Nowadays, using AI assistants to plan routes, explain, and translate is becoming a habitual action for more people when traveling.
Robots "taking jobs" are also becoming a common sight. In street service stations, robots make coffee and ice cream for tourists on site; in hotels, robots are responsible for serving meals and delivering takeaways to rooms; in international airport terminals, robots provide consultation, guidance and other services to foreign passengers. The holiday scene with high passenger flow and continuous operation for several hours has become the most realistic "stress test" for these smart devices.
Stores are heating up, and smart products are on the purchase list
Not only can they experience smarter services when they go out, but people are also willing to take smarter products home. During the National Day holiday, the passenger flow in offline stores increased significantly, and the smart home exhibition area became a popular check-in point.
Taking advantage of the long vacation to go shopping, buy a sweeping robot for your home, or buy an AI cute pet that can accompany children and the elderly. These are the main options for many families to go shopping. Today, products that were considered dispensable in the past, such as smart door locks and smart toilet seats, are being included in the purchase list of more and more families.
For young people, entertainment devices such as smart cameras, smart audio and video equipment, and AI glasses are more popular. Business big data shows that from October 1 to 6, sales of smart glasses on key platforms doubled year-on-year; Suning store data shows that on the first day of the holiday, sales of smart watches, headphones, and action cameras doubled compared to last year.
Policy empowerment stimulates new vitality in smart consumption
To allow more smart products to enter ordinary people's homes, enter business district scenic spots, and integrate into urban public service scenarios, policy guidance is also critical.
Recently, the National Development and Reform Commission and the Ministry of Finance issued the fourth batch of 62.5 billion yuan of ultra-long-term special treasury bonds this year to support the trade-in of consumer goods. So far, all 250 billion yuan of funds for the whole year have been released. Data show that from October 1 to 6, the trade-in policy benefited 6.392 million people, driving sales of 33.48 billion yuan, of which 3.052 million new digital and smart products were purchased, driving sales of 8.68 billion yuan.
In June this year, eight departments including the Ministry of Commerce jointly issued the "Implementation Opinions on Accelerating the Development of "Artificial Intelligence + Consumption"", which proposed 17 measures in five aspects focusing on expanding the consumption of smart goods, empowering service consumption, and innovative consumption scenarios. In September, the Ministry of Commerce and other departments also issued the "Action Plan to Promote Smart Home Consumption" to support local governments in independently and reasonably determining smart home product subsidy categories and standards, and to coordinate and support the purchase of new smart home products for the whole house.
The National Day holiday is a window for observation. From "visible" to "usable" to "well used", when smart phones truly become people's daily choices when shopping and traveling, consumption growth will gain new momentum.
