
重庆市合川区肖家镇以卢作孚祖屋为核心,通过修缮旧民居、打造'十皆院子'旅游景点、开展川剧进校园等文化活动及爱国主义教育基地建设,实现农文旅融合,累计接待游客7万人次,推动乡村振兴与文化传承。
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肖家镇是爱国实业家卢作孚的祖籍地,近年来持续深挖卢作孚文化、川剧文化和红色文化资源,打造'作孚故里·美丽肖家'文化品牌。
中新网重庆10月5日电 (记者 钟旖)国庆假期,位于重庆市合川区肖家镇的“十皆院子”白墙黛瓦、花树掩映,迎来一批批游客。花园广场、议事亭、文化长廊错落有致,这一围绕重庆籍爱国实业家卢作孚的祖屋打造的农文旅示范点,恰如卢作孚百年前描绘的“美丽家园”模样。
图为位于重庆市合川区肖家镇的卢作孚祖屋。肖家镇 供图
肖家镇是卢作孚的祖籍地。中新网记者了解到,近年来,该镇持续深挖卢作孚文化、川剧文化和红色文化资源,全力打造“作孚故里·美丽肖家”文化品牌,展现农文旅融合的乡村振兴画卷。
2022年,当地围绕卢作孚祖屋,将周边“刘家院子”更新提质,48户旧民居融入“十皆”建设理念,更名“十皆院子”。通过院落改造、道路建设、积分制治理,昔日普通农舍变为乡村旅游热门打卡地和作孚精神传承阵地。同年,肖家镇成功创建重庆市美丽宜居示范乡镇。
2022年至2023年4月,肖家镇牵头完成卢作孚祖屋室内布展工程,面向社会免费开放,通过对卢作孚家世溯源、族谱展示、生平梳理以及祖辈生活场景复原等,全面展示其在“教育救国”“实业救国”等领域的卓越贡献。该镇还成功创建合川区爱国主义教育基地、合川区乡村人才创新创业实践基地,培养讲解员12名,累计接待各部门、社会团体党建及主题活动210余批次、人员达7万余人次。
图为位于重庆市合川区肖家镇的花园广场。肖家镇 供图
近年来,肖家镇以新时代文明实践为平台,以卢作孚祖屋、川剧文化广场为主阵地,组织开展“送川剧下乡”“川剧进校园”“作孚故事我来讲”“作孚全民运动周”等特色主题活动近200场次;承办“巴蜀同脉 文明同行”川东北渝北新时代文明实践带共建活动,对培育巴蜀特色、川渝联动的文明实践品牌项目进行深入研讨,有效增强区域文化软实力;深化“我们的节日”主题活动,在十皆院子、作孚学堂组织开展踏歌清明·乐游寻春、端午节包粽子、青少年假日关爱等活动45场次,覆盖群众近6000人次。
接下来,肖家镇将继续深度挖掘卢作孚文化的深厚底蕴,积极探索城乡物质文明和精神文明同步发展新路径,不断提升居民幸福感,擦亮乡村振兴底色,绘就美丽乡村新画卷。

Hangzhou launched the 20 New Technology Tourism Scenes such as the Embodied Intelligent Exhibition Center. During the National Day holiday, the Wensan Digital Life District held a human-computer interactive sports meeting. Projects such as robot baristas and brain-controlled racing cars attracted nearly 30,000 tourists, with a turnover of more than 1 million yuan. The deep integration of AI and cultural tourism is reshaping the holiday consumption model from sightseeing to participating in interactive creations.

From October 4th to 5th, the 2026 ‘Toast to Helan Mountain, 100 Ways to Play in Yinchuan’ cultural tourism consumption promotion key activity’s first ‘Mountain Breeze Field’ Helan Mountain Wilderness Camping Season will be held in Gunzhongkou Scenic Area in Yinchuan. With the theme of ‘Go to the mountains and spread some wildness’, it is expected to attract more than 10,000 citizen tourists. The activities include folk performances, mountain talk shows, open-air movies under the stars, light outdoor hiking and mountain markets, attracting young people to experience the new trend of emotional consumption. Yinchuan has created an urban youth field through the "Youth Mo Mo Tie" IP, transforming the emotional economy into a tangible and accessible cultural tourism scene.

During the National Day holiday in 2026, Fujian Province set off a craze for "touring to the county." Tourists chose rural B&Bs in Qigang Village in Yongtai County, Guifeng Village in Youxi County, and Taiyan Town in Lianjiang County to experience slow life and participate in activities such as harvesting rice, sunbathing, and tasting seafood. Data shows that off-site tourism consumption in county areas increased by 14.1% year-on-year, and the popularity of booking county travel products during National Day increased by 42% year-on-year.
During the National Day holiday, the popularity of autumn tourism in Wuhua Mountain in Heilongjiang continues to rise. The self-driving model of "airplane/high-speed rail + car rental" has become the mainstream choice for foreign tourists, and the car rental market has experienced significant growth. The opening of the Haiyi High-speed Railway has released tourism dividends in forest areas, and car rental orders in the Yichun area have increased by 58% year-on-year. In order to adapt to the demand for self-driving on all-region loops, the Heilongjiang Provincial Road Transport Development Center has promoted the leading leasing companies to implement the "rent at one point, return at multiple points" off-site car return service in 13 cities and border tourist hotspots in the province, and launched preferential policies for some lines. The structure of car rental orders has changed. The proportion of 5-7 day long-term rental orders has increased. Tourists from outside the province are the main consumers. Large-space SUV and 7-seat MPV models are the most in demand, with online bookings accounting for more than 90%.
In recent years, industrial tourism has continued to become popular. Important assets of the country, such as China FAW, Jiangnan Shipbuilding and Hainan Commercial Space Launch Site, have been opened to the public. Through museums, production line tours and immersive experiences, the public can experience China’s industrial hard power up close, promote the deep integration of culture and tourism, cultivate new scenarios for automobile consumption, enhance the effect of patriotic education and science popularization, and drive local economic development.

The 2026 Tainan Haomi Ji Cai Qi Ya Rice Field Painting Event will be held at Houbi Jingliao on October 9. The rice fields use five leaf colors to display Cai Qi Duck patterns. The public can climb up to the observation deck to enjoy it, and participate in activities such as walking, performances, markets, handicrafts, and Cai Qi Duck meet-and-greets. The exhibition will last until October 25, aiming to promote local agriculture and food farming education.