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Back寰宇精品河輪攜手長榮航空進軍歐洲河輪旅遊市場
寰宇精品河輪攜手長榮航空進軍歐洲河輪旅遊市場
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自由时报2 hours agoBusiness2 min readChinaView translation

寰宇精品河輪攜手長榮航空進軍歐洲河輪旅遊市場

寰宇精品河輪長榮航空魅力歐洲

Quick Look

寰宇精品河輪宣布加入長榮航空「魅力歐洲」產品陣結合長榮航空歐洲航網與Uniworld精品河輪體驗，並透過13家旅行業者銷售通路拓展台灣市場，首波聚焦萊茵河、多瑙河、南法隆河及多瑙河聖誕市集主題，聯營團路線將於2027年4月開售，針對河流水位低位問題，公司表示將彈性調整行程以確保旅客安全與體驗，預估明年市場將維持兩位數成長。

AI-generated summary

Why It Matters

歐洲河流水位近年受極端氣候影響出現波動，萊茵河、多瑙河等主要航道曾因水位過低影響河輪航行，旅遊業者需具備彈性應變能力。

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寰宇精品河輪攜手長榮航空搶歐洲河輪旅遊市場。（寰宇精品河輪提供）

〔記者王憶紅／台北報導〕歐洲旅遊再添精品河輪新選擇。Uniworld Boutique River Cruises 寰宇精品河輪宣布加入長榮航空「魅力歐洲」產品陣容。寰宇河輪亞洲區董事總經理Henry Yu表示，此次合作將結合長榮航空完善的歐洲航網、Uniworld獨具特色的精品河輪旅遊體驗，以及「魅力歐洲」13家旅行業者的專業銷售通路，共同拓展台灣精品河輪市場，初步預估明年有機會維持兩位數的成長幅度。

Henry Yu指出，此次合作首波將以萊茵河、多瑙河、南法隆河及多瑙河聖誕市集四大主題產品為推廣重點，透過航空與河輪行程的串聯，旅客搭乘長榮航空前往歐洲後，可銜接河輪展開深度旅程，沿著歐洲重要河流造訪歷史古城、世界文化遺產、葡萄酒產區與特色小鎮，重新感受歐洲旅行的魅力，聯營團路線從2027年4月開始銷售，共設定11個出發日期。

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針對近期受極端熱浪與降雨不足夾擊，使萊茵河、多瑙河等水位降至歷史低點，是否會影響行程，Henry Yu表示，水位的高低本來就是河輪旅遊中常見的自然因素，也都有相應的應變經驗與安排，會依照當時的實際水位及航行狀況，彈性調整行程，例如透過岸上觀光時間的安排，避開水位較低或較高的航段；必要時也會調整停靠港口的位置，讓旅客仍然可以順利進行原定的岸上觀光，在掌握實際狀況，並以旅客的安全及整體旅遊體驗為優先下，做出最適合的安排，因此，水位變化並不代表行程就需要取消，會根據當下情況靈活處理。

Henry Yu指出，目前整體市場需求仍相對穩健，旅客對歐洲河輪及高端旅遊的興趣也持續，以目前的市場動能及訂位表現來看，對明年的市場發展抱持審慎樂觀的態度，初步預估明年有機會維持兩位數的成長幅度。

一手掌握經濟脈動 點我訂閱自由財經Youtube頻道

What to Watch

AI outlook — possibilities, not facts

  • 明年台灣精品河輪市場將維持兩位數成長

    Possible · Within months

Open Questions

  • 此次合作的具體銷售目標數字是多少？
  • 長榮航空在此合作中的分潤比例或成本結構如何？
  • 若未來水位持續偏低，是否有長期替代航線或陸上補救方案？

Related Topics

寰宇精品河輪
PeopleHenry Yu
Organizations長榮航空
Places萊茵河多瑙河南法隆河台北
Topics長榮航空魅力歐洲萊茵河多瑙河南法隆河聖誕市集
This article was originally published by 自由时报.

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