China News Service, Chengdu, September 23 (Shan Peng) In the golden autumn of September, the land of Bashu is full of autumn and rich in customs. In the Shiyi Qiang Village in Beichuan Qiang Autonomous County, Mianyang, Sichuan, a solemn and simple entrance ceremony was staged warmly: Qiang people dressed in exquisite traditional costumes presented fiery red Qiang red and mellow sipping wine to tourists from all over the world, and welcomed the guests from afar with the most sincere folk customs.
Such warm encounters often happen quietly in Sichuan's landscape villages, scenic spots, venues, and cultural museums. The integration of culture and tourism is a vivid carrier that promotes exchanges and integration among various ethnic groups. In recent years, Sichuan has firmly grasped the main line of forging the consciousness of the Chinese nation's community, deeply cultivated the fertile ground for the integrated development of culture and tourism, and spread out a new picture of national unity, symbiosis and common prosperity on the land of Bashu.
Cultural bridges allow people of all ethnic groups to meet warmly
Sichuan's scenic landscapes and cultural heritage have set up a broad stage for people of all ethnic groups to gather in a friendly way, making the encounters of diverse ethnic groups lifelike and warm.
Cultural and museum venues have become “reception rooms” where ethnic groups gather. For example, Sanxingdui Museum, with its rich charm of ancient Shu civilization, received 6.08 million visitors last year, more than 80% of whom came from outside the province. Tourists from many ethnic areas come here to understand the diversity of Chinese civilization in the cultural relics. The Sanxingdui Museum has also collaborated with the Potala Palace, Yungang Grottoes, and Xixia Mausoleum Museum to organize exhibitions and two-way tours to gather together the spiritual homeland shared by all ethnic groups.
Rural villages are also brimming with vitality. In the intangible cultural heritage workshop of Mianzhu New Year Painting Village in Deyang, tourists sit around the craftsmen, watch the stereotyped paintings and create with their own hands; in Shiyi Village of Beichuan, Mianyang, tourists of all ethnic groups experience the village entrance ceremony. They receive Qiang red wine, sip wine, sing together, and gather together with the Qiang villagers, laughing and mingling.
Sichuan also deeply explores local multicultural resources and activates and inherits historical context. In Yuanjue Cave, Anyue County, Ziyang, the rich historical heritage allows tourists to deeply understand the inclusiveness and diversity of Chinese culture. Over the years, commentator Zhu Juan has led a multi-ethnic research team among the cliff statues, telling the story of the integration of thousands of years of civilization: "These statues combine the majesty of the northern grottoes with the delicacy and agility of the southern stone carvings. They are treasures of civilization that were carved and created by craftsmen of all ethnic groups thousands of years ago."
In Lezhi County, Ziyang, Chen Yi's hometown has deeply explored the connotation of red culture and national unity, developed more than 20 sets of study courses around the three core stages of the marshal's life, and integrated more than 30 red and ethnic-themed materials to promote the transformation of young people from passive listening to stories to immersive participatory experiences; the Sichuan Opera "Young Chen Yi" has been created to allow audiences of all ethnic groups to achieve spiritual resonance and emotional connection.
Sharing prosperity and taking root creates a deep integration of working together with the same heart.
Sichuan insists on revitalizing tourism with culture and enriching people with tourism, and integrates the awareness of the Chinese nation's community into the entire process of cultural tourism development and rural revitalization, so that people of all ethnic groups can build consensus in inheriting cultural heritage and join hands in co-construction and sharing for prosperity.
In Deyang, Mianzhu New Year Painting Village has integrated high-quality corporate resources, developed more than a thousand cultural and creative products, and continued to extend the cultural tourism industry chain, driving the per capita annual income of villagers to more than 29,000 yuan. Villager Wang Dongqiong built a leisure courtyard based on the characteristics of New Year paintings, and integrated traditional New Year paintings into tea drinks and gift boxes. The monthly income of the shop has stabilized at 20,000 to 30,000 yuan, realizing the realization of intangible cultural heritage and increasing income at home.
In Beichuan County, Mianyang, which was once severely hit by the Wenchuan earthquake, Shiyi Village is a vivid epitome of cultural tourism empowering national unity and promoting rural revitalization. Over the years, the village has been reborn relying on ethnic cultural and tourism resources. The per capita annual income of villagers has jumped from 8,000 yuan to 100,000 yuan. The village's collective economy has grown from a debt of one million yuan to an annual income of over one million yuan. Collective dividends have been realized every year, and national unity demonstration households have been selected on a regular basis. Wenxia, a Han daughter-in-law who married into the village, said with emotion: "Compared with the increase in income, what is more precious is the cohesion of people's hearts. People of all ethnic groups in the village treat each other sincerely and live in harmony. When we come here, we become a family."
Tang Yaxuan, mayor of Xiaode Town, Mianzhu City, said that building an integration platform through cultural tourism experience is an effective practice in forging a strong sense of community for the Chinese nation; Chen Aijun, secretary of the Party branch of Shiyi Village, said that only when people of all ethnic groups think in one place and work hard in one place can their days become more prosperous.
From mutual understanding and mutual learning among civilizations to working together to achieve common prosperity, Sichuan uses culture and tourism as a medium to continue to promote exchanges and integration of various ethnic groups. With the two-way blessing of cultural tourism empowerment and rural revitalization, a new picture of the Chinese nation's sense of community is shining brighter and brighter on the fertile soil of Tianfu.
