China News Service, Dongguan, September 26 (Reporter Cai Minjie) The proportion of exports of Guangdong's high value-added products has increased, the export structure has developed towards a new, green and smart development, and "new Guangzhou goods" are accelerating to sail overseas.
According to statistics released by the Guangdong Branch of the General Administration of Customs on September 11, overall, Guangdong’s foreign trade import and export has grown strongly since the beginning of this year, reflecting the strong support of Guangdong’s complete industrial system and technological innovation for foreign trade. In the first eight months, Guangdong's digital camera product exports were 9.73 billion yuan, a year-on-year increase of 58.7%.
As China's largest economic province, Guangdong's complete industrial chain provides soil for the rise of high-end manufacturing industries such as intelligent imaging. Reporters recently visited a number of upstream and downstream industrial enterprises of consumer electronics brands and found that, with the support of a complete industrial chain, Chinese smart imaging brands are moving towards domestic and overseas markets with original innovation capabilities integrating software and hardware.
Take a domestic dual-camera handheld pan-tilt camera as an example. Its image sensor is produced by Shenzhen Haowei Technology Group in Nanshan, Shenzhen, and the entire machine is assembled by Dongguan Luxshare Precision Industry Co., Ltd. The production bases for most of the core components of this product are clustered within the one-hour traffic circle of the Greater Bay Area.
Relying on the dense electronic information industry cluster in the Pearl River Delta, a cross-regional collaborative pattern of "R&D in Shenzhen, manufacturing in Dongguan, and supporting facilities in surrounding areas" has gradually formed, significantly shortening the product iteration cycle.
“The complete domestic industrial cluster, efficient upstream and downstream collaboration, and close linkage between brands and factories are irreplaceable advantages.” Zhang Qunfeng, Sales Director of Dongguan Luxshare Precision Industry Co., Ltd. pointed out that in view of the dust-proof pain points of the gimbal camera lens cavity, Luxshare built a 100-level dust-free production environment, and simultaneously tightened the cleanliness standards to upstream suppliers; in response to the detailed request for a concentricity error of 0.2 mm for the joystick buttons, the two parties jointly optimized component tolerances, added AI visual inspection stations, and reduced the defective rate from the initial 10% to less than 5 per thousand.
Different from the traditional procurement model, the local industrial chain has formed a new path for terminal-driven chip research and development. Machine manufacturers and chip manufacturers jointly define device specifications and jointly complete image quality debugging.
Howe Technology Group Co., Ltd. is a key link in the upstream of this industry chain. The relevant person in charge of OmniVision Technology stated that a complete hardware supply chain has been formed in China, from image sensors, optical lenses to complete machine structure manufacturing. The superimposed AI software algorithm capabilities continue to improve. The competitiveness of Chinese imaging brands no longer relies on low-cost labor, but on the original innovation capabilities of software and hardware integration.
Not only are local supply chains upgrading, international upstream giants are also witnessing this change. Sony Semiconductor has been in the Chinese market for a long time and has witnessed the great changes in the domestic digital industry: in the early years, it was a seller's market, and domestic manufacturers mainly focused on assembly and processing; now a group of Shenzhen technology companies have proposed new chip demands to the upstream based on user scenarios, and domestic cameras have driven the development of the global imaging industry.
"Shenzhen is the most cutting-edge place for manufacturing electronic products, with higher requirements, faster timeliness, and higher efficiency." Nobu Kimura, president of Sony Semiconductor Technology (Shanghai) Co., Ltd., said that Shadowstone dual-camera handheld gimbal cameras were previously launched in overseas stores, attracting local consumers to queue up to purchase. Facing the future, he believes that continuous innovation is still the biggest issue. How to implement upstream chip technology into products that consumers love requires upstream and downstream to continue to explore side by side and jointly expand the boundaries of consumer images.
Yuan Yue, head of Shadowstone Innovation China, said that relying on domestic high-quality and complete supply chains, every innovative and bold idea can become a reality. "Relying on the existing global business foundation, we plan to continue to develop overseas markets and continue to expand the international market space of domestic camera products through product iteration, localized service upgrades and global ecological collaboration."
