
针灸刮痧备受外国游客青睐,三亚成中医康养入境游热门目的地
2026年国庆假期期间,境外游客赴海南三亚体验中医康养持续升温。针灸、刮痧、拔火罐等传统中医项目备受俄罗斯、哈萨克斯坦等国游客青睐,三亚正成为境外游客体验中医康养的重要目的地。
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三亚依托自然环境优势与自贸港免签政策,积极推动中医药文化海外传播与康养旅游融合发展。
中新社海南三亚10月5日电 题:境外游客赴三亚体验中医康养持续升温
作者 张月和
“曾经还有所怀疑,但现在我完全信任中医,每次做理疗项目的时候,整个人都彻底放松下来。”来到三亚的哈萨克斯坦游客安纳托利娅(Anatoliya)刚做完中医理疗项目,感觉全身轻盈舒畅,“进行针灸调理时,我甚至睡了一会儿。”
刮痧、拔火罐、穴位按摩、针灸、推拿……2026年国庆假期里,三亚的这些中医康养项目备受境外游客青睐,不少中医诊所订单不断。
10月3日,境外游客在三亚接受中医诊疗。张月和 摄
“国庆假期,我们诊所预计接待200至300名外国客人,已处于满负荷运行状态。”三亚吉阳太乙堂中医诊所联合创始人平萍在忙碌间隙告诉中新社记者,今年来,越来越多境外游客带着更明确的目的来到三亚,就是为了通过中医调理身体。
平萍的诊所里,大多是来过多次的“回头客”。“原先我患有严重的脊柱问题,中医治疗后症状得到极大改善。”记者见到的俄罗斯游客莉莉娅(Liliya),已连续三年来三亚接受中医诊疗,今年她专程带母亲和妹妹一同前来调养。
在莉莉娅看来,中医的独特之处在于能放松因生活和工作压力导致状态紧绷的身心。“虽然我不懂其中的原理,但我能感受到每次做完中医理疗,整个人的状态就焕然一新。”
到三亚体验中医康养的境外游客呈现逐年上升趋势。三亚市中医院党委书记袁勇说,2023年该院接待境外游客仅千余人次,2025年突破1万人次,2026年上半年已接待8000多人次,全年预计可达12000至15000人次。
“以前来的境外游客以俄罗斯、哈萨克斯坦等俄语系国家为主,现在多了坦桑尼亚、德国、美国、新西兰、澳大利亚等国家。”袁勇说,体验中医康养的境外客群结构也有明显变化,既有初次体验者,也有“回头客”,还有前来学习、了解中国传统中医药文化的研学交流团队。
“三亚中医康养入境游兴起,是天时、地利、人和共同作用的结果。”袁勇认为,三亚地处北纬18°,高浓度的负氧离子和椰风海韵的美景令人身心放松;海南自贸港免签政策不断扩容,为外国游客入境提供了极大便利;医院也不断加强人才培养,以过硬的中医诊疗技术为患者托底,还有熟谙多国语言的翻译人才让医患间的交流畅通无阻。
三亚正成为境外游客体验中医康养的重要目的地。莉莉娅说,直飞航班叠加免签政策,让三亚之旅变得更加便捷;三亚优美的城市环境、温暖宜人的气候、辽阔美丽的大海令人身心愉悦,“在这里一边度假一边疗愈是一种享受”。

This year marks the 90th anniversary of the victory of the Red Army’s Long March, and red tourist attractions such as Luding Bridge in Sichuan have experienced peak passenger flow during the National Day holiday. Data shows that young people aged 18 to 35 account for more than 50%. Immersive stage dramas, VR interactions and study activities have become the main ways to attract the younger generation to review the history of the Long March and understand the revolutionary spirit.

Section 81k+040 to 81k+225 of Line 20 of Nanheng Highway (Taoyuan High School Caoshui Tribe) will carry out road paving work from 7 am to 6 pm tomorrow (6). During this period, single-lane two-way traffic control will be implemented. Passers-by are urged to cooperate with the command.
On October 5, the international direct flight from Lijiang, Yunnan to Cheongju, South Korea was officially opened. The first flight carried 123 inbound passengers to Lijiang Sanyi International Airport. The route is operated by Capital Airlines and is planned to operate twice a week, adding new momentum to cross-border tourism and cultural, tourism and economic and trade exchanges between the two places.

Recently, Dongyang Hengdian Film and Television City in Jinhua, Zhejiang has welcomed a large number of foreign tourists. They wore ancient costumes, interacted with NPCs, experienced short drama shooting, and immersed themselves in traditional Chinese culture. According to statistics, in the first three quarters of 2026, the number of inbound tourists to Hengdian Film and Television City increased by 245% year-on-year.

During the National Day holiday, places such as Luoyang in Henan, Tangshan in Hebei, Jingxian in Anhui, Harbin in Heilongjiang, and Shougang Park in Beijing launched a variety of experiential travel projects such as Chinese-style travel photography, farming experiences, and VR digital immersion tours, using hot data to show the sense of participation and new warmth in holiday tourism.

With the advancement of entry facilitation policies, overseas tourists have extended their travel time in China, and their destinations and experiences have become more diverse. Technology tours, niche in-depth tours and unique cultural experiences are becoming new popular options for overseas tourists to travel to China.