Ecommerce festive season sales projected to reach record Rs 1.50-1.55 lakh crore, up 25-29% from 2025
Quick Look
Ecommerce marketplaces and online retailers in India are expected to sell goods worth Rs 1.50-1.55 lakh crore during this year's festive season, representing a 25-29% increase from approximately Rs 1.20 lakh crore in 2025, according to Datum Intelligence data on gross merchandise value.
AI-generated summary
Why It Matters
The projection comes as brands face challenges in the current economic environment, though specific challenges are not detailed in the provided text.
Ecommerce marketplaces and online retailers are expected to sell a record Rs 1.50-1.55 lakh crore worth of goods during this year’s festive season sale events, up 25-29% from around Rs 1.20 lakh crore in 2025, according to data from market research firm Datum Intelligence.The projection of robust growth in gross merchandise value (GMV), which excludes discounts and returns from total sales at online marketplaces, comes when brands are grappling
What to Watch
AI outlook — possibilities, not facts
Ecommerce GMV will reach Rs 1.50-1.55 lakh crore during this year's festive season
Likely · Within weeks
Open Questions
- What specific challenges are brands grappling with?
- Which ecommerce platforms are expected to drive the majority of sales?
- How does this projection compare to pre-pandemic festive season trends?
