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Back台灣麵食、乳酪絲走向美國　加州消費者讚爽口無負擔
台灣麵食、乳酪絲走向美國　加州消費者讚爽口無負擔
BREAKING
中央社22 minutes agoBusiness2 min readChinaView translation

台灣麵食、乳酪絲走向美國　加州消費者讚爽口無負擔

結合台灣意象展示軟實力，吸引通路業者與消費者參與

首屆美國台灣國際博覽會舊金山灣區聖馬提歐郡

Quick Look

首屆美國台灣國際博覽會於7、8日在舊金山灣區聖馬提歐郡登場，多家台灣中小型食品與飲料品牌亮相，吸引大批通路業者與消費者。台灣品牌借由電子零組件與人工智慧的能見度，拓展美國市場機會。

AI-generated summary

Why It Matters

首屆美國台灣國際博覽會於7、8日在舊金山灣區聖馬提歐郡登場，結合台灣意象展示，向當地業者與消費者展現台灣軟實力。多家台灣中小型食品與飲料品牌參與，包括王品集團、橘子工坊、日日好食、原味千尋、廣佶達、痞食維根、PASSION 24與Let's Drink等。

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多家台灣中小型食品、飲料品牌今天在舊金山灣區一場博覽會亮相，吸引大批通路業者、消費者到場。有當地民眾表示台灣在電子零組件、人工智慧的發展有目共睹；因此，現在只要是從台灣來的，都讓他特別期待。

第一屆美國台灣國際博覽會（USA Taiwan Global Expo）7、8日在灣區聖馬提歐郡（San Mateo County）登場，結合台灣意象展示，向當地業者、消費者展現台灣軟實力。

走進現場，除王品集團、橘子工坊等知名品牌，台灣中小型食品品牌像是日日好食、原味千尋、廣佶達、痞食維根，以及飲料品牌PASSION 24、Let's Drink也來到海外。

日日好食的高蛋白麵條、廣佶達的素食牛肉麵，試吃人龍一路蜿蜒。

日日好食共同創辦人劉亭妏向中央社表示，「台灣食品走向美國同樣面臨關稅、油價等挑戰，但隨著台灣能見度和好感度提升，也為台灣品牌拓展美國市場創造許多機會。」

廣佶達來自台南，創辦人戴宏峻則看見台灣科技供應鏈赴美的商機，「台灣是素食天堂，很多南科的朋友也會許願，希望這裡能有熟悉、方便的素食料理。」

在乳酪產品琳瑯滿目的美國，原味千尋手作乳酪絲依舊熱銷。美國民眾綺拉（Kira）告訴記者，「不論是核果或乳酪絲，雖然美國也有很多品牌，但台灣的吃起來比較爽口。」

PASSION 24電解質補水飲料與台裔球星林書豪共同研發，品牌負責人楊鎧榮評估，機能性飲料已成為主流趨勢，朝向將產品引進美國市場的方向前進。即將在沙加緬度（Sacramento）展店的iTaiwan Foods柑仔店團隊現場洽談，考慮將飲料在新店面上架。

這場博覽會也凸顯台灣科技產業的影響力，帶動食品等其他產業一同壯大海外市場。

美國民眾艾德加（Edgar）說，「聽說台灣是一個美麗國家，很想前往旅遊，台灣在電子零組件、AI的發展有目共睹；因此，現在只要是從台灣來的，都會令他特別期待。」（編輯：陳承功）1151108

What to Watch

AI outlook — possibilities, not facts

  • 更多台灣食品飲料品牌將進軍美國市場

    Likely · Within months

Open Questions

  • 各品牌與美國通路業者的洽談具體進展與成果為何？
  • iTaiwan Foods柑仔店在沙加緬度新店面的開店時間與飲料上架細節？
  • 台灣品牌在美國市場長期銷售表現與品牌認知度提升情況？

Related Topics

首屆美國台灣國際博覽會
People劉亭妏戴宏峻楊鎧榮林書豪
Organizations中央社王品集團橘子工坊日日好食
Places舊金山灣區聖馬提歐郡舊金山台南
Topics舊金山灣區聖馬提歐郡王品集團橘子工坊日日好食原味千尋
This article was originally published by 中央社.

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