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Back|Ferrari's First All-Electric Car Sells for $40m in Charity Auction
Ferrari's First All-Electric Car Sells for $40m in Charity Auction
NEWS
BBC News·5 days ago·Business·1 min read

Ferrari's First All-Electric Car Sells for $40m in Charity Auction

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Ferrari's inaugural all-electric car, the Luce, sold for $40m at a California charity auction, setting a record for a new car's auction price, with proceeds funding the Ferrari Foundation's educational programs.

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Why It Matters

Ferrari's first EV, the Luce, debuted in May 2023 amidst mixed reviews.

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Ferrari's first ever all-electric car has fetched $40m (£29.5m) in a charity sale, setting a record for a new car sold at auction. The RM Sotheby's auction in California raised more than 35 times the usual price of a Ferrari Luce. The auction house said the "first production chassis" features a unique finish and bespoke parts. The Luce, the brainchild of iPhone designer Sir Jony Ive, faced a backlash when it was launched in May as some commentators said it strayed from the marque's traditional designs and lost part of the brand's identity by being battery-powered and having five seats. Sotheby's said all proceeds of the sale will be donated to the Ferrari Foundation's educational programmes. Sotheby's did not name the buyer of the custom Luce. The BBC has contacted the auction house and Ferrari for more information. The unveiling of the Luce was seen as one of the biggest launches of a new car in recent years. It marked the prancing horse's first entry into the electric vehicle (EV) market - a sector dominated by Elon Musk's Tesla and China's carmakers.

The auction result is a significant boost for Ferrari as it ventures into the EV market.

What to Watch

AI outlook — possibilities, not facts

  • Increased Ferrari stock value in the next quarter.

    Likely · Within weeks

Open Questions

  • ?Buyer's identity
  • ?Long-term market impact of Ferrari's EV

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This article was originally published by BBC News.

Quick Look

Ferrari's inaugural all-electric car, the Luce, sold for $40m at a California charity auction, setting a record for a new car's auction price, with proceeds funding the Ferrari Foundation's educational programs.

AI-generated summary

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Medium
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High
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National
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Days

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BBC News
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Hard news
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Full
Published
5 days ago
Last updated
5 days ago

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