Busan International Medical Tourism Convention opens... Exhibition, conference and consultation held for two days

Busan City will hold the 2026 Busan International Medical Tourism Convention (BIMTC) at BEXCO Exhibition Hall 1 for two days starting on the 13th.

The event consists of a medical tourism exhibition, international medical tourism symposium and seminar, and overseas buyer business consultation.

At the medical tourism exhibition, medical institutions in the Busan region and medical tourism-related organizations and companies will participate to showcase major treatment areas, medical services, and medical tourism products.

At the International Medical Tourism Symposium, the latest trends in the medical tourism industry and strategies to attract overseas patients are shared, and cooperation measures for the continued development of the medical tourism industry are discussed.

A one-on-one business consultation session between overseas buyers from 14 countries and medical institutions in the Busan area supports attracting overseas patients and discovering new cooperative projects.

Through customized consultation and follow-up management through pre-matching, we plan to ensure that it is not just a one-time consultation but leads to practical cooperation and business results.

Na Yun-bin, director of Busan City's Tourism Contents Industry Bureau, said, "We will ensure that foreign tourists visiting Busan experience medical services and wellness and come back for medical tourism."