Giorgia Meloni registers her voice as a trademark with EUIPO

The daily explained that the registration, which La Repubblica notified after analyzing the European trademark database, is intended to protect the four-second recording from being cloned by artificial intelligence and illegally used, which has happened in recent years. These words were used as choruses in songs, and also found their way into memes and were reproduced on social media.

The famous words "I am Giorgia, I am a woman, I am a mother, I am Italian, I am a Christian" were spoken at the end of the speech, which you can listen to below.

The newspaper noted that in the case of this registration, a mechanism was used that had already been tested in the world of show business. The voice recording is registered at the European Union Intellectual Property Office (EUIPO) as a sound trademark. From that moment on, the timbre of the voice with its modulations and recognizable features becomes a distinguishing sign, also protected against possible cloning.

As the daily emphasized, the difference with copyright is that in this new case it is not the speech or what is said that is protected, but the sound that allows the speaker to be recognized.

Currently, with the use of artificial intelligence, even just a few seconds of recording are enough for the software to learn the timbre of the voice, clone its intonation and create sentences that the person has never said - emphasized in an article by an Italian newspaper.

It also notes that Italian singer Giusy Ferreri and famous dubbing actor Luca Ward had previously made a similar registration to protect their voices.

"In the case of Meloni, however, the stakes are completely different. A cloned voice can be used to create a statement that was never issued, a phone call that never existed, or a fake audio recording that will spread on social media in a few minutes. When this voice belongs to the person in charge of the government, deepfake is no longer just a matter of protecting personal identity. A trademark will not stop anyone from making such an attempt. However, it provides an additional defense tool," emphasized "La Repubblica."