Logistics guarantee for IEM Beijing event ready. DHL e-sports employer branding event launched in China for the first time

China News Service, Beijing, November 6 (Reporter Wang Dongyu) On November 6, 2026, the Intel Extreme Masters (IEM) was held in Beijing. According to DHL, as the official logistics partner of ESL FACEIT Group (EFG), DHL provided event logistics support for the Intel Extreme Masters (IEM) Beijing station, and launched an e-sports-themed employer brand event in China for the first time. IEM Beijing Station is co-sponsored by EFG and Beijing E-Sports Industry Development Association. It is one of the key events of "E-Sports Beijing 2026". The event is expected to attract more than 45,000 spectators. It is the first time IEM has returned to Beijing since 2019 and is the largest IEM single-station event held in Asia so far.

In order to ensure that the event equipment is in place on time, DHL coordinated the shipment of 58 pieces of goods with a total weight of more than 5,000 kilograms from Europe to China. The cargo, loaded on pallets, includes professional esports equipment as well as broadcast, network, intercom, camera and lighting equipment to support live event production and live streaming. DHL coordinates international transportation, customs clearance and necessary temporary warehousing according to the overall event schedule to ensure that equipment enters the venue as planned and reserves time for event production, broadcast testing and on-site construction.

In addition to event logistics support, DHL also set up a booth at IEM Beijing to introduce career opportunities in operations, information technology, engineering, supply chain management, customer service and corporate functions. According to reports, since the project was launched in 2022, it has expanded to 21 recruitment centers in 9 countries, covering mainstream e-sports projects such as "Counter-Strike", "Dota2" and "Overwatch". To date, the project's exclusive platform has received more than 1 million visits, more than 400,000 job views, and more than 50,000 job applications received.

In recent years, the offline scene of e-sports events has continued to expand, putting forward higher requirements for cross-border transportation, customs clearance timeliness and on-site supply chain organization. The logistics support for IEM Beijing is also a case of collaborative operation between international event organizations and professional logistics services. DHL said it will combine its global transportation network and local execution capabilities to provide end-to-end logistics support for international events and cross-border supply chains. (over)