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BackIEM北京站赛事物流保障就绪 DHL电竞雇主品牌活动首次落地中国
IEM北京站赛事物流保障就绪 DHL电竞雇主品牌活动首次落地中国
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中国新闻网24 minutes agoBusiness2 min readChinaView translation

IEM北京站赛事物流保障就绪 DHL电竞雇主品牌活动首次落地中国

2026年英特尔极限大师赛(IEM)在北京举行,DHL作为官方物流合作伙伴为赛事提供保障,并首次在中国启动以电竞为主题的雇主品牌活动。

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2026年英特尔极限大师赛(IEM)在北京开幕,预计吸引超4.5万名观众。DHL作为官方物流合作伙伴,为其运送超5000公斤赛事设备,并首次在中国启动电竞主题雇主品牌活动。

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Why It Matters

英特尔极限大师赛(IEM)自2019年以来首次重返北京,是迄今在亚洲举办的规模最大的IEM单站赛事。

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中新网北京11月6日电 (记者 王东宇)2026年11月6日,英特尔极限大师赛(IEM)在北京举行,据DHL方面介绍,作为ESL FACEIT Group(EFG)官方物流合作伙伴,DHL为英特尔极限大师赛(IEM)北京站提供赛事物流保障,并首次在中国启动以电竞为主题的雇主品牌活动。IEM北京站由EFG与北京市电子竞技产业发展协会共同主办,是“电竞北京2026”重点活动之一。赛事预计吸引超过4.5万名观众,是IEM自2019年以来首次重返北京,也是迄今在亚洲举办的规模最大的IEM单站赛事。

为保障赛事设备按期到位,DHL协调58件、总重量超过5000公斤的货物从欧洲运往中国。该批货物以托盘装载,包括专业电竞设备以及转播、网络、对讲、摄像和灯光设备,为现场赛事制作和直播提供支持。DHL根据赛事整体日程,协调国际运输、清关及必要的临时仓储,确保设备按计划进入场馆,并为赛事制作、转播测试和现场搭建预留时间。

除赛事物流保障外,DHL还在IEM北京站设置展位,介绍运营、信息技术、工程、供应链管理、客户服务及企业职能等领域的职业机会。据介绍,该项目自2022年启动以来,已拓展至9个国家的21个招聘中心,覆盖《反恐精英》《Dota2》和《守望先锋》等主流电竞项目。迄今,项目专属平台累计访问量超过100万次,职位浏览量超过40万次,收到求职申请超过5万份。

近年来,电竞赛事线下场景不断拓展,对跨境运输、清关时效和现场供应链组织提出更高要求。此次IEM北京站物流保障,也是国际赛事组织与专业物流服务协同运作的一个案例。DHL方面表示,将结合全球运输网络与本地执行能力,为国际赛事及跨境供应链提供端到端物流支持。(完)

Open Questions

  • 赛事最终观赛人数是否达到4.5万人?

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This article was originally published by 中国新闻网.

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