
The prices of the iPhone 18 Pro series have been significantly increased, resulting in no flash sales in the early stages of pre-orders. Some Apple fans have turned to wait-and-see or wait for the foldable iPhone Duo.
AI-generated summary
Apple will adjust the price of the iPhone 18 Pro series this year, with the price increase ranging from 5,000 yuan to 21,000 yuan. At the same time, Apple adopts a two-stage release strategy, and the standard version of iPhone 18 is expected to be launched next spring.
Apple’s official website opens pre-orders for the iPhone 18 Pro series tonight, and there is no flash sale like in previous years.
The price of Apple’s new generation iPhone 18 Pro series has increased significantly this year. Looking at the selling price in Taiwan, the increase ranges from 5,000 yuan to 21,000 yuan. The iPhone 18 Pro starts at 44,900 yuan, the iPhone 18 Pro Max starts at 49,900 yuan, and the top-spec 2TB version reaches 93,900 yuan. The big price increase seems to have really "calmed down" Apple fans.
Apple's official website officially opened for pre-orders at 8pm today (12th). However, compared with the rush to buy new phones in previous years, this year seems to have less of a "flash sale" atmosphere. Within 15 minutes of opening pre-orders, all models of the iPhone 18 Pro series can be selected to arrive on the first day of launch on September 18. The pressure to grab a phone is obviously not as high as in the past.
About 15 minutes later, iPhone 18 Pro Max first appeared to be delayed in arrival, mainly in 256GB, 512GB, and Burgundy Red and Glacier Blue colors, followed by other models.
According to outside analysis, the sharp price increase this year may make many Apple fans choose to wait and see instead of rushing to place an order immediately; in addition, some people may still hesitate between the iPhone 18 Pro series and the folding iPhone Duo. iPhone Duo is expected to open for pre-order on October 16 and be launched on October 23. Although the price starts at 74,900 yuan, because it is Apple’s first foldable iPhone, the market generally expects that the rush to buy it may be even higher.
On the other hand, Apple has also switched to a two-stage launch of iPhone this year. The new generation standard version of iPhone 18 is expected to be unveiled together with iPhone Air 2 and iPhone 18e next spring, which may further disperse Apple fans’ replacement demand this fall.
AI outlook — possibilities, not facts
iPhone Duo will be available for pre-order on October 16
Very likely · Within weeks

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