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Back蘋果iPhone 18 Pro系列開放預購,買氣不如往年熱烈
蘋果iPhone 18 Pro系列開放預購,買氣不如往年熱烈
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自由时报19 minutes agoBusiness2 min readChinaView translation

蘋果iPhone 18 Pro系列開放預購,買氣不如往年熱烈

iPhone 18 Pro系列價格大幅調漲,導致預購初期未見秒殺盛況,部分果粉轉向觀望或等待摺疊機iPhone Duo。

Quick Look

蘋果iPhone 18 Pro系列今晚開放預購,因售價大幅調漲,市場買氣較往年冷靜,未出現秒殺現象。部分消費者轉向觀望,或等待預計10月上市的摺疊機iPhone Duo。

AI-generated summary

Why It Matters

蘋果今年調整iPhone 18 Pro系列售價,漲幅介於5,000元至21,000元之間。同時蘋果採取兩階段發布策略,標準版iPhone 18預計明年春季推出。

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蘋果官網今晚開放iPhone 18 Pro系列預購,沒有往年秒殺盛況。

蘋果新一代iPhone 18 Pro系列今年價格明顯上漲。以台灣售價來看,漲幅從5,000元到21,000元不等,iPhone 18 Pro售價44,900元起,iPhone 18 Pro Max則49,900元起,頂規2TB版本更來到93,900元,大漲價似乎也真的讓果粉「冷靜」了。

蘋果官網今(12日)晚間8點正式開放預購,不過,和往年新機開賣時的搶購盛況相比,今年似乎少了一點「秒殺」氣氛。開放預購15分鐘內,iPhone 18 Pro系列各機型都能選到9月18日上市首日到貨,搶機壓力明顯沒有過去那麼大。

約15分鐘後,iPhone 18 Pro Max首先出現延後到貨情況,主要集中在256GB、512GB,以及勃根地紅、冰川藍兩色,隨後其他機型也陸續往後排。

外界分析,今年價格大幅上漲,可能讓不少果粉先選擇觀望,不急著第一時間下單;另外,也有人可能還在iPhone 18 Pro系列和摺疊iPhone Duo之間猶豫。iPhone Duo預計10月16日開放預購、10月23日上市,雖然售價74,900元起,但因為是蘋果首款摺疊iPhone,市場普遍預期搶購熱度可能更高。

另一方面,蘋果今年也改採兩階段推出iPhone,新一代標準版iPhone 18預計明年春季才會和iPhone Air 2、iPhone 18e一同亮相,也可能進一步分散果粉今年秋季的換機需求。

What to Watch

AI outlook — possibilities, not facts

  • iPhone Duo將於10月16日開放預購

    Very likely · Within weeks

Open Questions

  • iPhone Duo的實際市場需求為何?
  • 後續季度蘋果手機整體銷量是否受價格影響?

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This article was originally published by 自由时报.

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