Lego invests 400 million dollars in Mexico for production expansion

The well-known Danish brand Lego has announced an investment of 400 million dollars to expand its activities in Mexico. The initiative will add industrial infrastructure and generate over 1,300 jobs. General manager and senior vice president of manufacturing for the Americas, Nancy Sánchez Moya, explained that the expansion responds to the company's rapid progress, noting: "What we are announcing today is not an isolated project, it is the next chapter in a growth story for the Lego Group that we have built in the state of Nuevo León."

The funds will finance a new packaging building and automated warehouse. The multinational also expects that the network of local suppliers, from which it already purchases over 90% of its materials, will increase by 30%. During the presentation, Mexican President Claudia Sheinbaum recalled the importance of children's play, stating that "any activity linked to the psychomotor and cognitive development of children is very important".

Sánchez Moya finally reiterated the company vision: "We say that we don't make toys, we create play experiences, because we are convinced that creativity and physical play continue to be very important for the development of all boys and girls".