Forecast adjusted: Adidas reports record quarter

A customs refund of 200 million euros helped the sporting goods manufacturer Adidas achieve record results in the third quarter. There should therefore be more investments in the fourth quarter.

After record results in the third quarter, the world's second largest sporting goods manufacturer Adidas has increased its forecast for the full year 2026. The operating result will be around 100 million euros higher than originally forecast and reach 2.5 billion euros instead of the previously targeted 2.3 billion euros, Adidas announced in Herzogenaurach.

A refund of US customs duties amounting to around 200 million euros will also contribute to this. A court had declared the tariffs to be inadmissible. Another 100 million euros resulted from the fact that Adidas was able to sell its goods with fewer discounts than expected. This more than compensated for negative exchange rate developments. To achieve this, around 100 million euros more will be invested in the fourth quarter than planned.

According to information, the third quarter was extremely successful for Adidas. “We achieved the highest sales we have ever had in a quarter at 7.252 billion euros and also the highest operating profit at 1.008 billion euros,” said Adidas CEO Bjørn Gulden. This means an increase in sales of nine percent compared to the same quarter of the previous year, and Adidas even recorded an increase of 37 percent in operating profit (EBIT). Adidas plans to present its final figures for the first nine months of the year on October 29th.