Samsung Galaxy Z Fold 8 sales rise in South Korea after Apple iPhone Duo launch
Quick Look
Samsung Electronics' Galaxy Z Fold 8 sales in South Korea increased by about 10% in the week following Apple's unveiling of the iPhone Duo, as consumers who delayed purchases for Apple's foldable opted for Samsung's device instead, driven by price and hardware considerations.
AI-generated summary
Why It Matters
The smartphone market features ongoing competition between Samsung and Apple in the foldable device segment, with pricing and hardware specifications influencing consumer choices in key markets like South Korea.
SEOUL, Sept. 17 (Yonhap) -- Domestic sales of Samsung Electronics Co.'s new Galaxy Z foldable smartphone have increased following the unveiling of Apple Inc.'s first foldable smartphone, the iPhone Duo, industry sources said Thursday.
Sales of the Galaxy Z Fold 8 in South Korea rose about 10 percent in the week following the unveiling of the iPhone Duo from the previous week, according to the telecommunications industry.
The increase is believed to have been driven in part by consumers who had delayed their purchases while waiting for Apple's new product and subsequently opted for the Galaxy Z Fold 8 instead.
The iPhone Duo's price and hardware specifications are also considered factors in South Korean consumers' purchasing decisions, they said.
The iPhone Duo is priced at 3.29 million won (US$2,380) for the 256-gigabyte model in South Korea, more than 1 million won above the 2.28 million won price of the 256GB Galaxy Z Fold 8. The 2-terabyte iPhone Duo model is priced at 5.09 million won.
The price gap in South Korea is relatively wide compared with the United States, where the 256GB models of the two smartphones differ by about $100 in price.
What to Watch
AI outlook โ possibilities, not facts
Samsung Galaxy Z Fold 8 sales in South Korea may continue to benefit from the iPhone Duo's higher pricing in the near term
Likely ยท Within weeks
Open Questions
- What were the exact sales figures for Galaxy Z Fold 8 before and after the iPhone Duo launch?
- How will Apple's iPhone Duo pricing strategy affect its market penetration in South Korea versus other regions?
- Are there any planned marketing or promotional responses from Samsung or Apple in response to this sales shift?
