Selfit Academias announces opening of 32 new units by the end of 2026
Company will invest R$91 million in its own units with a focus on expansion in the Northeast, North and Center-West
Quick Look
- The Selfit Academias chain plans to open 32 units between August and December 2026, with an investment of R$3.5 million per operation.
- The expansion covers ten Brazilian states, prioritizing the Northeast, as well as regions in the North and Central-West.
AI-generated summary
Why It Matters
The company ended 2025 with revenue of R$448 million.
Selfit Academias opens 32 units from August to December 2026, 26 of which are owned and six franchised, in ten states. The average investment per operation is R$3.5 million, with R$91 million allocated to its own units.
The resources go towards establishing the spaces and purchasing equipment. The company ended 2025 with revenue of R$448 million and plans to maintain the growth rate of recent years in 2026.
The Northeast concentrates the largest number of company openings, but the plan includes new units in the North and Central-West.
The new operations are planned for Maranhão, Pernambuco, Rio Grande do Norte, Paraíba, Pará, Piauí, Mato Grosso, Bahia, Ceará and Alagoas. Among the franchises are units in Santa Cruz and Palmares (Pernambuco), two in Imperatriz (Maranhão), Conceição de Coité (Bahia) and Santa Quitéria (Ceará).
Fernando Menezes, CEO of Selfit, states that the combination of its own units and franchises allows the company to advance into new markets and expand the scale of its operation.
Open Questions
- What is the specific source of financing for franchises?
