The number of Snapchat+ subscribers exceeded 30 million

Snap has passed a significant threshold in the number of paid subscribers. The company shared its 2026 third quarter report on Wednesday. Accordingly, the number of paid subscribers in Snapchat+ and affiliated plans exceeded 30 million.

This figure means an increase of 5 million since February. Because Snap announced at that time that it had exceeded 25 million subscribers. Additionally, the increase shows that the subscription model continues to grow for the company.

Snapchat+ and New Subscription Plans

Snapchat+ launches in 2022. The $3.99 monthly plan offers features that are exclusive to subscribers and not yet available to the public. After a successful start, Snap has added new plans to diversify its revenue sources.

Lens+: $8.99 per month. Gives access to custom Lenses and AR experiences.

Snapchat+ Platinum: $15.99 per month. It offers ad-free use.

There's also an additional storage plan for Memories. A year ago, Snapchat introduced a controversial limit on free storage in its Memories feature. Therefore, users had to pay $ 1.99 per month or become a Snapchat + subscriber for additional space.

In his letter to investors, CEO Evan Spiegel stated that the 30 million figure includes Snapchat +, Memories Storage and Lens + plans. According to Spiegel, artificial intelligence-supported features carried Lens+ beyond expectations. Paid subscribers, on the other hand, still make up a small portion of the monthly community.

Why Did Stocks Fall?

Despite the success in subscription, the report did not please investors. Ad revenue and user growth fell short of forecasts. For this reason, Snap shares fell 12 percent.

The company's daily active users reached 495 million. In the previous quarter, this figure was 493 million. However, analysts expected 499 million.

In the investor letter, it was emphasized that daily interaction has been historically stable compared to monthly interaction. Moreover, Snap does not intend to optimize Snapchat for daily use at the expense of long-term value. A longer view better aligns reported metrics with product and security decisions, according to the company.

Spiegel also acknowledged that advertising revenue growth was below target. That's why Snap will prioritize improving advertisers' performance. It will also focus on increasing the ways businesses can reach users.