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BackUber Eats公布《外送專法》上路後6週營運數據:成本增40%、等餐時間拉長7分鐘
Uber Eats公布《外送專法》上路後6週營運數據:成本增40%、等餐時間拉長7分鐘
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自由时报1 hour agoBusiness2 min readChinaView translation

Uber Eats公布《外送專法》上路後6週營運數據:成本增40%、等餐時間拉長7分鐘

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Uber Eats於7月21日《外送專法》上路後6週公布營運數據,顯示因疊單重疊時間重複計算導致每趟外送成本增加約40%,外送合作夥伴時薪達420元較去年同期增27%,但高工時外送者上線時數減少近39%,消費者平均等餐時間由27分鐘增至34分鐘,平台稱將優化系統與調整獎勵以維持市場穩定。

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Why It Matters

《外送專法》於7月21日在台灣正式上路,旨在規範外送平台營運與保障外送員權益,但實施後引發成本上升與服務效率下降的討論。

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Uber Eats今(17)日公布上路後6周的營運數據,並與去年同期進行比較,分享新制實施後的平台營運變化。(截自網路)

〔記者邱巧貞/台北報導〕《外送專法》今年於7月21日正式上路,不少消費者有感叫外送變貴了,外送平台營運成本及消費者負擔等議題也持續受到關注。專法施行至今近兩個月,Uber Eats今(17)日公布上路後6周的營運數據,並與去年同期進行比較,分享新制實施後的平台營運變化。

Uber Eats台灣公關傳媒總經理邱凱迪今(17)日針對《外送專法》上路後,消費者及外送合作夥伴在社群上熱議的多項議題逐一回應,包括:外送合作夥伴報酬是否提高、消費者外送服務費用為何變高、平台成本究竟增加多少、消費者等待時間為何變久、商家餐點做好後為何遲遲無人取餐,以及訂單中的各項「費用」究竟為何,並進一步探討專法上路後,究竟能否達成平台、外送合作夥伴、商家與消費者「四方共好」(外送員、商店、消費者、平台),抑或可能面臨「四方皆輸」的局面。

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首先,Uber Eats指出,主管機關目前針對「疊單重疊時間重複計算」的解釋,要求疊單中重疊的外送服務時間須重複計入各趟行程計酬,對平台營運及各方使用者產生連鎖影響。

依平台統計,在此計酬方式下,每趟外送成本較《外送專法》上路前增加約40%,並在專法施行6周內陸續反映在市場上,包括外送合作夥伴接單意願、商家取餐等待時間、消費者送達時間與費用,以及平台整體營運等面向。

至於外送合作夥伴報酬是否提高?Uber Eats強調,支持保障外送合作夥伴獲得合理報酬,但根據平台數據,《外送專法》上路後6周,外送合作夥伴在外送服務期間的每小時平均報酬(EPUH)達420元,較2025年同期的330元增加27%,更較專法保障最低工資245元高出71%。其中,因「疊單重複計算」所增加的報酬,平均約占每筆外送報酬25元。

此外,Uber Eats亦指出,專法上路後,外送合作夥伴平均報酬提升,但上線意願卻出現反向變化。其中,每周上線逾40小時的高工時外送合作夥伴,上線時數較去年同期平均減少21%;從專法上路首周至第6周觀察,上線時數更減少近39%。

Uber Eats表示,過去平台可透過趟次、餐期尖峰及雨天等額外獎勵,鼓勵外送合作夥伴在高需求時段與區域上線接單,但目前因疊單重疊時間重複計算使成本增加,導致獎勵調節空間受到壓縮。

而許多消費者討論的等餐時間變久,Uber Eats則指出,在目前「疊單」計酬方式的解釋下,部分外送合作夥伴更傾向等待並承接疊單行程,導致媒合效率下降,也連帶影響其他訂單的承接情況與整體完成率,尤其在餐期、雨天等需求高峰時段,更難即時補足外送人力,造成商家餐點完成後等待取餐時間拉長。

根據Uber Eats數據,8月下旬派單承接情況較去年同期下滑22%,平均「派6單、約接1單」。

Uber Eats進一步指出,專法上路後,受媒合效率降低及專法以時間計酬等因素影響,壓力最終反映在消費者體驗。數據顯示,專法上路首周消費者平均等餐時間約27分鐘,至第6周已增加至約34分鐘,平均增加7分鐘、增幅近26%,其中又以雨天及用餐尖峰時段的影響更為明顯。

Uber Eats表示,「疊單」計酬方式導致平台成本暴增,平台可吸收成本的空間有限,因此將滾動式檢討各種方式與工具,以盡可能維持市場穩定運作,包括優化內部系統、調整疊單方式,例如總趟數及頻率、壓縮趟次及餐期等獎勵機制,以及動態調整相關費用。

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What to Watch

AI outlook — possibilities, not facts

  • Uber Eats將在未來數週內優化內部系統以提高媒合效率

    Likely · Within weeks

  • 外送合作夥伴的上線時數將在短期內持續低於去年同期水平

    Possible · Within weeks

Open Questions

  • 平台優化內部系統與調整疊單方式的具體時間表為何?
  • 動態調整相關費用將如何影響消費者最終支付金額?
  • 長期來看,專法是否能達成外送員、商家、消費者與平台的四方共好?

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