VitrA Karo Introduced Its New Collections and Innovations at Cersaie 2026 Fair

VitrA Karo hosted architects, designers, customers and industry professionals at the International Ceramics and Bathroom Fair Cersaie 2026, held in Bologna, Italy, between 21-25 September. In addition to its 2027 collections designed with the Material Intelligence approach, the brand introduced its innovations at its stand developed with the same concept.

VitrA Karo's approach shaped by the saying "Every material has a code. Material Intelligence deciphers it"; It reinterprets the diversity of materials offered by nature through research, technology and design. It develops the aesthetic and technical potential of natural materials and transforms them into original surfaces for contemporary architecture.

Three different design languages

Resincode, Geocode and Metacode collections of The Code concept, which brings together three different design languages, meet the visitors at the VitrA Karo stand in Cersaie.

Resincode brings a simple, balanced and refined surface language to contemporary interiors by combining the porous and mineral texture of natural concrete with subtle transitions and layered surface effects. Geocode brings the different geological characters of natural stone to ceramic surfaces with a contemporary interpretation, with four different surface typologies: Alba, Imperio, Rio and Merano, inspired by Spanish limestone, marble, quartzite and gneiss. Metacode, on the other hand, combines industrial character with a refined aesthetic by carrying the subtle tonal transitions and soft reflections of patina-effect metal texture onto ceramic surfaces with its three different surfaces in gold, iron and copper tones.

New Technologies

VitrA Karo introduced V-Flex and V-Tone innovations as well as its new collections at Cersaie 2026.

V-Flex offers an innovative ceramic tile installation solution that does not require adhesives, developed with Välinge's Ceraloc® mechanical interlocking technology. The system, in which tiles are mechanically connected to each other thanks to special edge profiles, allows the laying process to be completed up to five times faster compared to traditional adhesive applications. It supports achieving more precise alignment, regular joint lines and a high-quality surface appearance during application. V-Flex, which allows tiles to be removed and replaced one by one when necessary, also offers significant advantages in maintenance and repair processes. The system was tested in line with technical criteria such as acoustic performance and impact resistance; It brings a fast, flexible and user-friendly floor solution to commercial areas such as offices, hotels and stores.

Focusing on tonal differences in ceramic production, V-Tone supports visual continuity on architectural surfaces by improving color integrity. VitrA Karo continues its work on the full integration of technology that ensures color consistency in production into production processes.