Back from election time: Flávio Bolsonaro will focus on real life, Lula on the strategy of fear

President Luiz Inácio Lula da Silva (PT) must reduce the space dedicated to defending his legacy and reinforce the strategy of fear and the consequences of the Bolsonaro family returning to the Planalto Palace.

The candidate went from the 47% obtained at the polls in the first round to 52% of the valid votes in the survey. Lula, who had 45% in the first round, appears with 48%.

Lula's campaign command assesses that the dispute "is not defined" given a technical draw.

Flávio Bolsonaro will work to expand his advantage and is betting on the support obtained this week. Lula's campaign, in turn, believes it can reverse the scenario and reach a numerical draw next week, with the intensification of actions in the Northeast and on social media.

In recent days, PT leaders in the Northeast have become part of the central core of the campaign. Among them are senator Camilo Santana (PT-CE) and the governor of Piauí, Rafael Fonteles (PT).

The assessment defended by this group is that Lula should reduce the space dedicated to the presentation of his legacy and explore more the fear that a possible election of Flávio Bolsonaro provokes in part of the electorate.

In recent days, pieces released by Lula's campaign on social media stated that a possible victory by Flávio Bolsonaro could lead to cuts in social programs. Part of this content was removed from the air as determined by the Electoral Court.

Flávio Bolsonaro's campaign, on the other hand, promises to dedicate electoral propaganda mainly to proposals. The internal assessment is that the strategy of talking about everyday problems worked in the first round.

The campaign also intends to respond to PT's accusations that social programs would suffer cuts in a possible government of the PL candidate.

At this point, the program must appeal to the government of former president Jair Bolsonaro and the increase in the benefit paid to low-income families on the eve of the 2022 election.

The campaign should also explore the new composition of Congress, which emerged from the polls, to defend the argument that Flávio would have better conditions for governance if elected.