Xing founder Lars Hinrichs launches the Simsalasim mobile phone tariff
With the new mobile phone tariff, founder Lars Hinrichs wants to challenge industry giants like Telekom. There is criticism from the Bonn company.
Quick Look
- Xing founder Lars Hinrichs is launching the new mobile phone tariff Simsalasim, challenging industry giants such as Telekom and Vodafone.
- There is sharp criticism from Telekom corporate circles because of his previous supervisory board mandate.
AI-generated summary
Why It Matters
Lars Hinrichs was on the supervisory board of Deutsche Telekom for more than eleven years. Simsalasim Germany GmbH was entered in the company register in September 2024.
Dusseldorf. Xing founder Lars Hinrichs launches the Simsalasim mobile phone tariff. He wants to challenge industry giants such as Telekom and Vodafone. The start of test operations is planned for next week, a company spokesman told Handelsblatt. The service should be available to all end customers “in a few weeks”. The “Bild” newspaper first reported on the market launch.
Hinrichs was on the supervisory board of Deutsche Telekom for more than eleven years. Now he wants to openly challenge the mobile operator. This did not go down well with his former colleagues at Telekom, as the Handelsblatt learned from company circles.
Simsalasim Germany GmbH was registered in the company register in September 2024 (HRB 267351). That was around six months before Hinrichs resigned from his supervisory board mandate at Telekom. “He had access to our internals and built up his business at the same time,” criticized a Telekom manager, who cannot be named.
What to Watch
AI outlook — possibilities, not facts
Availability of the service for all end customers in a few weeks
Very likely · Within weeks
Open Questions
- When exactly does the test operation start?
- Which network does the new Simsalasim mobile phone tariff use?






