Xinjiang ice and snow industry matchmaking conference held, self-driving loop around Altai Mountains released

China News Service, Urumqi, November 6 (Yuan Pengchong) On the 6th, the Xinjiang Ice and Snow Industry Matchmaking Conference was held in Urumqi. As a supporting event for the 20th Xinjiang Winter Tourism Industry Trade Expo, the matchmaking conference specially invited a number of experts, local cultural tourism authorities and ice and snow business entities to conduct in-depth discussions on ice and snow equipment, destination construction, and industrial models, and provide suggestions and suggestions for improving the quality and efficiency of Xinjiang's ice and snow economy.

At the event, Xinjiang’s winter tourism preferential policy “gift package” and consumption promotion activities, as well as self-driving routes around the Altai Mountains, were released.

The Huimin gift package integrates the resources of 14 prefectures and cities in Xinjiang and launches 139 measures to promote consumption. A total of tens of millions of yuan worth of cultural tourism consumption vouchers have been issued in many places; 39 scenic spots, more than ten ski resorts, and 90 hotels and B&Bs have launched gradient discounts, stacked with transportation subsidies, group preferential treatment, and travel agency incentives to attract customers.

The nearly 4,500-kilometer self-driving loop around the Altai Mountains is a world-class self-driving route connecting China, Mongolia, Russia, and Kazakhstan. It will facilitate cross-border cultural and tourism collaboration. All parties plan to organize a joint trip in 2027.

During the ice and snow industry dialogue session, a number of industry experts joined forces with Altay Culture and Tourism Bureau, Xinjiang ski resorts and other units to focus on the shortcomings of the ice and snow industry chain to exchange ideas and promote the transformation of resource advantages into industrial advantages.

The relevant person in charge of the Xinjiang Department of Culture and Tourism said that the core proposition of Xinjiang ice and snow tourism is to realize the transformation from "traffic" to "retention", enrich the products for tourists, lengthen the stay chain, and stabilize the tourist experience. This matchmaking meeting will build a platform to promote the matching of capital, projects, customers and talents at the same venue, open up the transformation chain of the ice and snow industry, and activate the potential of winter cultural tourism consumption.