China News Service, Beijing, October 6 (Reporter Ying Ni) Phoenix Legend's six concerts in Jinan, Shandong Province ended on October 4. The "Visit Quancheng with Ticket Stubs" activity is still releasing dividends. Tourists with concert ticket stubs can enjoy relevant discounts at nearly 60 hotels, scenic spots and cultural and creative merchants. Tourist Xiao Li calculated that he would get a 40% discount on hotels and a 10% discount on meals. He could save nearly 500 yuan on accommodation and meals alone.
Tang Chengcai, a professor at the School of Tourism Science at Beijing International Studies University, pointed out that the biggest difference between the ticket stub economy and ordinary consumer coupons is that it starts from one consumption and connects multiple consumption scenarios such as catering, accommodation, and tourism. Tourists may originally return after watching the show, but due to the discount, they may consider eating one more meal or staying one more night, which in turn will drive related behaviors such as leisure, entertainment, shopping, and sightseeing, and transform one-time passenger flow into an increase in comprehensive urban consumption.
Stills from the play "Non-Exhaustive List". Photo courtesy of Guangzhou Grand Theater
In Jiangsu, during the Double Festival, the "ticket stub +" model to benefit the people was promoted across the country. Tourists can enjoy consumption discounts with tickets for concerts, music festivals, events, and exhibitions; Zhenjiang launched the "ticket stub invitation·Zhenjiang invitation" autumn cultural tourism consumption In this season, Ningzhen and Ningzhen have realized mutual recognition and sharing of ticket stub policies; the Guangdong Provincial Cultural Tourism Ticket Stub Platform "One Ticket to Travel Guangdong" can directly access the "China Theater Ticket+" applet, achieving seamless connection between the provincial ticket stub platform and the theater ticketing system.
Previous traditional ticketing platforms often only solved the problem of "whether there are tickets or not", while "China Performance Ticket+" turns a performance ticket into a portal connecting tourism, catering, accommodation, cultural creativity and urban consumption. Wang Long, deputy general manager of China Performance Cinemas, positioned it as an "artistic life guide" and emphasized that "the theater is no longer an isolated island, but a key node that connects the city's cultural consumption network."
On the eve of the National Day, "China Performance Ticket+" launched its first "Art Life Season", linking 15 theaters in 14 cities across the country to release more than 80 domestic and foreign plays, including the ballet "Swan Lake", the musicals "Six", "Dream of Flowers", the drama "Non-Exhaustive List", etc. After entering the "China Performance Ticket+" applet, viewers can complete operations such as purchasing performance tickets, making reservations for art activities, and purchasing cultural and creative derivatives at the same entrance, without having to switch between multiple platforms.
"China Theater Ticket+" launched its first "Art Life Season", linking 15 theaters in 14 cities across the country. Photo provided by the organizer
The core breakthrough of the platform is the "Art Passport" membership system. In the past, the membership systems of different theaters were independent of each other, and cross-city performances required repeated registration and consumption records were scattered; now "Art Passport" integrates these rights and interests under the same account. The aggregated rights and interests are not limited to performance discounts, but also extend to cross-industry services such as travel, hotels, coffee, audio-visual, and beauty.
Wang Lu, deputy general manager of China International Culture Group Co., Ltd., said frankly that in the past, the biggest problem in the industry was "waste of traffic and fragmented scenes" - a wonderful performance attracted a large number of people, but the traffic dissipated immediately after the performance; and "China Performance Ticket+" has accumulated more than 2 million high-net-worth members through digital intelligence empowerment, supporting tens of millions of revenue, allowing the "traffic" brought by the performance to accumulate into "reserve" for sustainable operations.
Jin Peng, vice president of the China Cultural Industry Association, emphasized that digitalization is not a simple superposition of technologies, but a reconstruction of the entire cultural, business and tourism industry chain. A large amount of high-quality cultural content, performing arts IP, and consumption scenarios are competing for each other. Online traffic is disconnected from offline consumption, and value must be doubled through platform integration.
The immersive drama "Patient" will be performed at Beijing Tianqiao Art Center during the National Day holiday. Photo courtesy of the crew
When art goes beyond the walls of the theater, and when ticket stubs connect the city's fireworks, cultural tourism consumption is no longer a casual check-in, but a deeply integrated "art, food, housing and transportation" life experience.
