2026 Osong Cosmetics Beauty Expo strengthens experience programs such as AI skin diagnosis and DIY cosmetics

A variety of things to enjoy, including AI skin diagnosis, DIY cosmetics, performances, and events

Free admission and viewing at Cheongju Osko for three days starting from the 22nd of next month.

(Cheongju = Yonhap News) Reporter Jeon Chang-hae = With the opening of the '2026 Osong Cosmetics Beauty Expo', which will become a global business venue for K-Beauty, just 30 days away, various experiences and events for general visitors are already raising expectations.

According to North Chungcheong Province on the 22nd, this expo, which will be held at Cheongju OSCO from the 22nd to the 24th of next month, has significantly strengthened not only industrial exhibitions and trade consultations, but also beauty experience and event programs for general visitors.

First, a beauty experience using AI was prepared as ‘killer content’ that will capture the attention of visitors.

Through this experience, visitors can measure their skin condition and check beauty information tailored to their skin characteristics.

There is also an experience where an AI robot draws caricatures of visitors, adding to the unique fun.

Visitors will also be provided with the opportunity to create various products themselves.

In the DIY cosmetics and perfume making program, you can create your own products using the ingredients and scents you want. There are also nail art and tattoo sticker experiences.

There will also be a photo zone and 'Life Four Cuts' space where you can take pictures of fun moments at the event.

A receipt event will also be held for visitors who purchase various cosmetics and beauty products on site, and visitors who purchase more than a certain amount can receive free gifts from participating companies.

There are plenty of performances and things to see during the event.

On the opening day, there will be a fusion Korean traditional music performance, followed by a national beauty arts contest and a hair show for each generation.

Programs that will add to the fun, such as broadcaster Kim Young-hee's 'Horse Show', will also be held.

Character and cosplay events are being prepared on the 24th, the last day of the event.

Kim Wang-il, head of the Advanced Bio Department of the province, said, “This expo will go beyond a simple industrial exhibition and will be decorated as a beauty festival to see, experience, and enjoy.” He added, “We will make every effort to prepare for the event during the remaining period so that many visitors can experience K-beauty in Osong.”

The '2026 Osong Cosmetics Beauty Expo', jointly hosted by Chungcheongbuk-do and Cheongju City and hosted by the Osong Bio Promotion Foundation, is an industry-oriented B2B (business-to-business) and B2C (business-to-consumer) integrated event encompassing corporate exhibitions, export consultations, conferences, and beauty experiences.

This expo, which is held under the slogan ‘K-Beauty Osong, growing with the world,’ is free to enter and view.