Shanghai’s “15th Five-Year Plan” tourism target is released: tourism revenue will strive to exceed 900 billion yuan in 2030

China News Service, Shanghai, October 13 (Yang Haiyan) The Shanghai Municipal Government Information Office held a series of municipal press conferences with the theme of "Starting the 15th Five-Year Plan" on the 13th. Zhao Yong, Director of the Shanghai Municipal Culture and Tourism Bureau, introduced the relevant situation of the "15th Five-Year Plan for the Innovative Development of Urban Tourism in Shanghai".

Zhao Yong introduced that by 2030, Shanghai's tourism revenue will strive to exceed 900 billion yuan, the annual inbound tourists will reach more than 10 million, the added value of the tourism industry will account for 5% of the city's GDP, and there will be 100 key rural tourism villages and 100 community attractions at or above the municipal level. Shanghai's tourism industry anchors the construction of China's first stop for inbound tourism, China's first choice for urban tourism, and a demonstration area for deep integration of culture and tourism. It builds a tourism content production system, a tourism product supply system, a tourism public service system, a tourism marketing promotion system, and a tourism industry development system across the region, striving to become the first square in global tourism.

During the "14th Five-Year Plan" period, the construction of Shanghai as a world-famous tourist city has reached a new level. In 2025, Shanghai will receive 425 million tourists and achieve tourism revenue of 672.365 billion yuan, an average annual increase of 12.39% and 16.45% respectively compared with 2020. The city held 61,400 commercial performances, double the number in 2020; it held more than 1,500 cultural and art exhibitions, attracting more than 50 million visitors, of which more than 60 were tourists from other provinces who traveled across the city to watch performances and exhibitions. By the end of last year, 62 entry facilitation measures had been fully implemented. In 2025, the city will receive 9.3602 million inbound tourists, of which inbound foreign tourists account for one-fifth of the country, ranking first in the country.

By the end of last year, Shanghai had opened 89 industrial tourist attractions. By the end of this year, 100 new performing arts spaces and 32 new art spaces have been built, and 42 "white lists" of tent camping sites, 2,957 "readable buildings", 296 "good places on the doorstep" for citizens and 50 community attractions have been released. During the "14th Five-Year Plan" period, 2 5A-level tourist attractions, 2 national-level tourist resorts were created, and 10 urban tourism entrances with tens of millions of traffic were built. By 2025, there will be 144 A-level tourist attractions in the city, 7 tourist resorts above the municipal level, 21 tourist leisure blocks, and 80 key rural tourism villages.

According to reports, Shanghai will improve the quality of senior tourism, enrich the supply of parent-child tourism, upgrade tourism products for young groups, develop red tourism, ancient town tourism, industrial tourism, rural tourism, cruise tourism, and improve the "Shanghai Xiaoyou" urban life intelligence. At the same time, we will link up with the "Shanghai Summer" international consumption season, Shanghai Tourism Festival, etc. to improve the "ticket +" mechanism, hold music festivals and concerts, promote extended opening of cultural and museum venues and night opening, activate "sports + tourism", strengthen "shopping + tourism", deepen "conference awards + tourism", cultivate "food + tourism", promote international medical tourism, and explore "low-altitude + tourism" and yacht tourism.

In terms of the integration of culture and tourism, Shanghai will launch more Shanghai originals, Shanghai productions, and Shanghai products, build the performing arts capital of Asia, attract international performing arts projects to premiere in Shanghai, develop "archaeology + tourism" and "cultural relics + tourism", create intangible cultural heritage workshops, and cultivate new business formats such as "film and television + cultural tourism" and "short video + cultural tourism". Shanghai will also integrate riverside resources, ecological green spaces, rural countryside, industrial relics, historical buildings, urban business districts and other resources, deepen the spatial renewal and business cultivation of "one river and one river", and promote the improvement and expansion of "readable buildings", "Shanghai-style urban archeology" and "a good place at the doorstep".

In terms of inbound tourism, Shanghai will build a one-stop comprehensive service center for foreigners and a cruise port payment service convenience center, optimize the "first window" services at airports and cruise ports, build a global tourism promotion system, improve the inbound tourism facilitation service system, build a strong "entry pass" one-stop smart service platform, improve the convenience of departure tax refunds, expand the coverage of "buy now and refund" points, jointly build the Yangtze River Delta tourist destination, promote the construction of the Yangtze River National Cultural Park, and create the Yangtze River International Golden Tourism Belt.