国庆假期黑龙江五花山赏秋旅游热度持续走高,‘飞机/高铁+租车’落地自驾模式成为外地游客主流选择,汽车租赁市场迎来显著增长。哈伊高铁通车释放林区旅游红利,伊春区域租车订单同比上涨58%。为适配全域环线自驾需求,黑龙江省道路运输事业发展中心推动头部租赁企业在全省13个地市及边境旅游热点城市落地‘一点租、多点还’异地还车服务,部分线路推出优惠政策。租车订单结构发生转变,5-7天长租订单占比上升,省外游客是消费主力,大空间SUV和7座MPV车型最为紧俏,线上预订占比超90%。
AI-generated summary
国庆假期期间,黑龙江五花山赏秋旅游热度持续走高,‘飞机/高铁+租车’落地自驾模式成为外地游客畅游黑龙江的主流选择。
中新网哈尔滨10月5日电(记者 赵宇航)国庆假期,黑龙江五花山赏秋旅游热度持续走高,“飞机/高铁+租车”落地自驾模式成为外地游客畅游黑龙江的主流选择,汽车租赁市场迎来显著增长,线上预订、长周期用车、异地还车业务多项核心指标大幅攀升,交旅融合有效激发消费活力。
哈伊高铁通车,进一步释放了林区旅游红利。9月28日至10月4日,伊春区域租车订单超过1000台,同比上涨58%,是本次假期黑龙江省租车市场增长最快的区域。
国庆假期,游客在伊春金山鹿苑游玩。 中新网记者 刘璐 摄
为适配全域环线自驾需求,黑龙江省道路运输事业发展中心推动头部租赁企业,在全省13个地市及漠河、抚远等边境旅游热点城市全面落地“一点租、多点还”异地还车服务,部分线路推出异地还车减免等优惠政策。游客可在哈尔滨机场、高铁站取车,自驾串联伊春、五大连池、G331边境旅游廊道,在目的地城市直接还车返程,免去折返奔波。
随着异地还车全面推行,租车订单结构也发生明显转变,往年假期以2-3天短期订单为主,本次假期5-7天长租订单占比明显上升,部分拼假游客用车周期达到10天,“省会落地、全域环线自驾”的出行方式正在逐步形成。
从客群与车型数据看,省外游客是租车消费的主力,大空间SUV、7座MPV车型最为紧俏。线上预订占比继续保持在订单总量的90%以上。本土头部租赁企业出租率达95%。面对市场激增的用车需求,黑龙江省道路运输事业发展中心提前开展跨区域运力调度,组织自营平台从外地向哈尔滨、伊春、黑河等重点旅游城市调配车辆2000台,及时填补旅游热点城市用车缺口。
假期后半程,黑龙江省道路运输事业发展中心将持续强化跨地市协同监管,助力将短期假期流量转化为黑龙江四季旅游的长效消费动力。(完)
AI outlook — possibilities, not facts
黑龙江省道路运输事业发展中心将持续强化跨地市协同监管,助力将短期假期流量转化为四季旅游的长效消费动力。
Likely · Within months

Hangzhou launched the 20 New Technology Tourism Scenes such as the Embodied Intelligent Exhibition Center. During the National Day holiday, the Wensan Digital Life District held a human-computer interactive sports meeting. Projects such as robot baristas and brain-controlled racing cars attracted nearly 30,000 tourists, with a turnover of more than 1 million yuan. The deep integration of AI and cultural tourism is reshaping the holiday consumption model from sightseeing to participating in interactive creations.

From October 4th to 5th, the 2026 ‘Toast to Helan Mountain, 100 Ways to Play in Yinchuan’ cultural tourism consumption promotion key activity’s first ‘Mountain Breeze Field’ Helan Mountain Wilderness Camping Season will be held in Gunzhongkou Scenic Area in Yinchuan. With the theme of ‘Go to the mountains and spread some wildness’, it is expected to attract more than 10,000 citizen tourists. The activities include folk performances, mountain talk shows, open-air movies under the stars, light outdoor hiking and mountain markets, attracting young people to experience the new trend of emotional consumption. Yinchuan has created an urban youth field through the "Youth Mo Mo Tie" IP, transforming the emotional economy into a tangible and accessible cultural tourism scene.

Xiaojia Town, Hechuan District, Chongqing City, with Lu Zuofu's ancestral house as the core, has realized the integration of agriculture, culture and tourism by renovating old houses, creating a 'Shijingyuan' tourist attraction, carrying out cultural activities such as bringing Sichuan opera to campus, and building a patriotism education base. It has received a total of 70,000 tourists, promoting rural revitalization and cultural inheritance.

During the National Day holiday in 2026, Fujian Province set off a craze for "touring to the county." Tourists chose rural B&Bs in Qigang Village in Yongtai County, Guifeng Village in Youxi County, and Taiyan Town in Lianjiang County to experience slow life and participate in activities such as harvesting rice, sunbathing, and tasting seafood. Data shows that off-site tourism consumption in county areas increased by 14.1% year-on-year, and the popularity of booking county travel products during National Day increased by 42% year-on-year.
In recent years, industrial tourism has continued to become popular. Important assets of the country, such as China FAW, Jiangnan Shipbuilding and Hainan Commercial Space Launch Site, have been opened to the public. Through museums, production line tours and immersive experiences, the public can experience China’s industrial hard power up close, promote the deep integration of culture and tourism, cultivate new scenarios for automobile consumption, enhance the effect of patriotic education and science popularization, and drive local economic development.

The 2026 Tainan Haomi Ji Cai Qi Ya Rice Field Painting Event will be held at Houbi Jingliao on October 9. The rice fields use five leaf colors to display Cai Qi Duck patterns. The public can climb up to the observation deck to enjoy it, and participate in activities such as walking, performances, markets, handicrafts, and Cai Qi Duck meet-and-greets. The exhibition will last until October 25, aiming to promote local agriculture and food farming education.