No Brand Burger enters military base for the first time... Store operation began in the 35th Division of the Army, Imsil-gun, Jeollabuk-do

No Brand Burger, operated by Shinsegae Food, announced on the 16th that it has entered military bases for the first time.

No Brand Burger began operating a store in the cafeteria of the Army's 35th Division Recruit Training Battalion in Imsil-gun, Jeollabuk-do, together with Pulmuone's food service company Pulmuone Food & Culture.

No Brand Burger operates by providing menus during dinner time when soldiers request meals in advance. One restaurant can serve up to 250 meals per day.

A cooking and supply system has been applied to suit the military meal operation environment, and soldiers can choose to eat No Brand Burger in addition to the existing meal menu.

With this operation, No Brand Burger will now be able to provide its menu through military catering establishments in addition to general stores. Shinsegae Food plans to consider expanding operations through various channels in the future based on the performance of the 35th Division Recruit Training Battalion.

A Shinsegae Food official said, “We will continue to provide new dining experiences by expanding customer contact points through various collaborations.”