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BackHyundai Home Shopping opens its 5th Koasis branch in Mokdong… Category expansion to health food and home spa
Hyundai Home Shopping opens its 5th Koasis branch in Mokdong… Category expansion to health food and home spa
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연합뉴스1 hour agoBusiness2 min readSouth KoreaView original

Hyundai Home Shopping opens its 5th Koasis branch in Mokdong… Category expansion to health food and home spa

Hyundai Home ShoppingcoasisMokdong branch

Quick Look

  • Hyundai Home Shopping announced that it will open the 5th branch of its own beauty select shop 'Coasis' at the Mokdong branch of Hyundai Department Store.
  • Coasis is the first beauty select shop introduced in the home shopping industry.
  • Compared to existing stores, it has expanded its categories such as health functional foods and home spas, and plans to showcase 150 types of perfume products in the 'Perfume Zone', which has been created separately.

AI-generated summary

Why It Matters

Last year, Hyundai Home Shopping launched its own beauty select shop 'Coasis' for the first time in the home shopping industry, and is currently operating stores 1 to 4 at Hyundai Outlet Space One, Garden Five Branch, Dongdaemun Branch, and Hyundai Department Store Cheonho Branch.

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Category expansion to health food and home spa

(Seoul = Yonhap News) Reporter Cho Min-jung = Hyundai Home Shopping announced on the 16th that it will open the 5th branch of its own beauty select shop 'Coasis' at the Mokdong branch of Hyundai Department Store.

Coasis is Hyundai Home Shopping's own beauty select shop that was introduced last year for the first time in the home shopping industry.

Starting with Hyundai Outlet Space One, it is operating stores 1 to 4 at Hyundai Outlet Garden Five Branch, Dongdaemun Branch, and Hyundai Department Store Cheonho Branch, and these stores are exceeding their sales targets by more than 50%, the company explained.

The 5th Koasis branch, which opens on the 17th, will open on the second basement level of the Mokdong branch of Hyundai Department Store with an area of ​​​​184 m2 (approximately 56 pyeong).

It is the largest of the Coasis stores, and the number of brands and products handled has increased by more than 30% and 50%, respectively, compared to the average of existing stores.

In particular, the category was expanded to include health functional foods, home spas, and functional hair.

A separate 'Perfume Zone' will also be created to showcase over 150 types of domestic and foreign perfume products.

An official from Hyundai Home Shopping said, "We planned the Mokdong store as a space that goes beyond the beauty category and encompasses all lifestyles, including wellness and aesthetics," and added, "We will continue to provide differentiated shopping value that can only be experienced offline through a customized store strategy that reflects the characteristics of each commercial district."

Open Questions

  • What is the specific sales goal for Koasis’ 5th branch?
  • What is the expected sales growth rate due to the expansion of the health functional food and home spa categories?

Related Topics

Hyundai Home Shopping
PeopleJo Min-jeong
OrganizationsHyundai Department StoreYonhap News
PlacesHyundai Department Store Mokdong BranchSeoul
TopicscoasisMokdong branchHealth functional foodhome spaperfumePerfume zone
This article was originally published by 연합뉴스.

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