Japan Olympic Committee creates a dedicated team to respond to malicious comments following the Milan Winter Olympics
Quick Look
NHK reported that the Japanese Olympic Committee (JOC) confirmed and requested the deletion of approximately 120 posts containing personal attacks targeting athletes on social media during the 2026 Aichi-Nagoya Asian Games, and also monitored and responded to more than 350,000 defamatory posts during the Milan Winter Olympics.
AI-generated summary
Why It Matters
The Japanese Olympic Committee has experience responding to malicious comments by operating a dedicated social media monitoring team at the previous Milan Winter Olympics.
NHK reported on the 23rd that the Japanese Olympic Committee (JOC) confirmed about 120 posts containing personal attacks against athletes on social media (SNS) as of the 22nd, the fourth day of the 2026 Aichi-Nagoya Asian Games, and requested the platform operator to delete them.
In order to prevent players from being harmed by malicious comments, JOC has six agents, including lawyers, stationed in Nagoya during the tournament to respond to slander and slander on the Internet and social media (SNS).
According to JOC, malicious posts were discovered one after another right after the start of the game. Most of the content was insulting or sexually degrading to the players.
Yoichiro Kakitani, a former Japanese national soccer team player who played in the J-League, told NHK that he suffered from depression due to the influence of malicious comments he received during his time as a player, and appealed to players to refrain from indiscriminately posting malicious comments about players.
During the Milan Winter Olympics held in February, JOC responded to malicious comments based in two locations, Italy and Japan, and found 355,975 posts of concern about defamation. A request for deletion was made to the platform operator for 1,913 cases.
At the time, about 1.2% of the SNS posts that JOC monitored during the Milan Winter Olympics were posts suspected of being slander or slander, with comments frequently attacking athletes.
What to Watch
AI outlook — possibilities, not facts
JOC will continue to operate a team dedicated to monitoring malicious comments at future international sports competitions.
Likely · Within months
Open Questions
- What is the rate at which platform operators accept deletion requests?
- Are legal actions being taken against the author of the malicious post?
- Will there be an international agreement to prevent malicious comments at similar large-scale sporting events in the future?







