
AI-generated summary
Netflix has traditionally provided content centered on series and movies, but has recently expanded its business into kids' content and web entertainment. YouTube has been strong in video and live streaming for a long time, but it is responding by launching tools to support short-form and series-type content creation.
Netflix recruits kids and web entertainment YouTubers... “Netflix challenges YouTube’s exclusive territory”
(Los Angeles = Yonhap News) Correspondent Kim Kyung-yoon = YouTube and Netflix, which were previously considered to have different business areas, have recently emerged as strong competitors.
The US daily Wall Street Journal (WSJ) reported on the 23rd (local time) that YouTube, the world's largest video platform, and Netflix, the largest online video service (OTT), are competing to secure content creators.
Netflix has been producing and servicing series and movies such as 'Stranger Things', 'Bridgerton', and 'K-Pop Demon Hunters', but it seems to be turning its attention to lighter content recently.
The first thing they tried was so-called kids content aimed at young viewers.
Popular YouTubers Ms. Rachel, Mark Rover, and Danny Go were recruited to create a children's program, which has now become a popular content on Netflix.
'Good Mythical Morning' (GMM), which has been showing various mukbangs and unique experiences on YouTube, and 'Allen Universe', which features sketch comedy, have also signed contracts with Netflix.
In addition, it also entered the video podcast field, which was largely dominated by YouTube.
Regarding this, WSJ analyzed that the area that YouTube has monopolized for 20 years is facing a strong challenge from Netflix.
As if conscious of this, YouTube also predicted certain disadvantages for content creators who signed a contract with Netflix.
YouTube is reported to have told creators that if it joins hands with Netflix, it will be difficult to provide opportunities to connect with highly profitable brands or receive attention at advertising events.
At the same time, YouTube is also creating a foundation for creating a variety of content such as series, moving away from entertainment or documentary formats.
YouTube recently launched a tool dedicated to short-form dramas, increasing opportunities to produce episodic series videos. We also decided to launch an artificial intelligence (AI) storytelling assistant to help create content with high views.
They are also increasingly stepping into live broadcasting of events, which used to be the domain of OTTs.
YouTube is currently broadcasting the 'Coachella Valley Music and Arts Festival', a music festival in the western United States, and recently signed a new contract to provide exclusive streaming until 2030, the WSJ reported.
AI outlook — possibilities, not facts
Netflix will continue to grow subscribers by expanding kids and web entertainment content
Likely · Within months
YouTube will strengthen its creator ecosystem through short-form drama tools and AI storytelling assistants
Likely · Within months

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