
AI-generated summary
Haitou Town, Ganyu District, Lianyungang City is known as the "No. 1 seafood e-commerce town in China". Its cumulative online transaction volume in the past ten years has exceeded 70 billion yuan. It has 11.6 kilometers of high-quality golden coastline and 6 national geographical indication products.
China News Service, Lianyungang, September 15th. Title: Ganyu Seafood "West Post": Delivering the freshest live seafood to the big city farthest from the sea
China News Service reporter Chang Mucheng
Haitou Town, Ganyu District, Lianyungang City, known as the “No. 1 seafood e-commerce town in China,” has seen its online transaction volume exceed 70 billion yuan in ten years. Fresh seafood produced in Haizhou Bay is sold throughout the country through e-commerce live broadcasts and served on the dining tables of thousands of households.
Seafood market. Photo courtesy of the Propaganda Department of the Ganyu District Committee of Lianyungang City
"In the past, due to the high cost of long-distance cold chain logistics, it was difficult for our seafood products to effectively cover the domestic market 500 kilometers away. To this end, we have accurately deployed off-site fresh food front-end warehouses to open up inland market channels." Zhang Jun, Secretary of the Party Committee of Haitou Town, Ganyu District, Lianyungang City, said that the fresh food front-end warehouses adopt a multi-point layout, zoning radiation, and joint efforts, so that consumers can buy fresh seafood from Ganyu at their doorsteps.
In September 2025, Chongqing's fresh food front-end warehouse was officially put into operation. The current average daily shipment volume reaches 22 tons, and the single-day revenue exceeds 2 million yuan, firmly establishing itself in the core market of southwest China. Since this year, fresh food front-end warehouses in Taiyuan and Urumqi have also been put into use. Urumqi is the inland city farthest from the ocean in the world. The fresh food warehouse here not only serves the consumer market in the northwest inland, but also becomes an important hub for opening up the foreign trade channel of Central Asia.
Sorting crabs. Photo courtesy of the Propaganda Department of the Ganyu District Committee of Lianyungang City
How can a coastal fishing port town be confident enough to enter key cities in the west and expand into the national market? The answer lies in our unique industrial foundation.
"Haitou Town was born from the sea and thrives towards the sea. It is a veritable origin of high-quality natural seafood." Zhou Zijian, member of the Party Committee (temporary) of Haitou Town, Ganyu District, Lianyungang City, said that the town has 11.6 kilometers of high-quality golden coastline, with an annual seafood breeding output of 250,000 tons. It has cultivated 6 national geographical indication products including Ganyu swimming crab and Ganyu shrimp, with outstanding brand advantages. Relying on the national central fishing port of Lianyungang Ganyu Haitou, the annual local offshore fishing volume is stable at more than 30,000 tons; it also has the Sulu Seafood Comprehensive Wholesale Market and the Zhupengkou Seafood Market. The annual offline market transaction volume exceeds 10 billion yuan, and the industrial foundation is solid. In terms of logistics support, the local cold chain logistics network covers core consumer cities across the country. Next-day delivery of seafood accounts for 54% and next-day delivery accounts for 95%, ensuring the quality of fresh seafood in an all-round way.
Seafood series products. Photo by China News Service reporter Chang Mucheng
Currently, Lianyungang City’s Ganyu District is making every effort to build the city IP of “Ganyu Seafood Source of Seafood”. Wang Hu, general manager of Lianyungang Hutai Supply Chain Management Co., Ltd., said that the company has actively participated in the layout of the national seafood supply chain system and built fresh food front-end warehouses in Taiyuan, Urumqi, Chongqing and other places, effectively shortening the distribution radius, reducing logistics losses, and improving distribution efficiency. In the next step, the company will strengthen the seafood deep processing industry and optimize the new seafood retail format, turning Ganyu seafood from "good products from the source" into "hot products in the market." (over)
AI outlook — possibilities, not facts
Ganyu Seafood will achieve the transformation from 'good products from the source' to 'hot products in the market' through intensive processing and new retail formats.
Likely · Within months
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