The number of pre-sale housing announcements across the country hit an all-year high in July, but buying sentiment remains sluggish

Real estate industry players still believe that because there is no upward trend in housing prices in the short term, the overall pre-sale construction project buying sentiment is still relatively low and has not yet fully recovered. (Photo by reporter Xu Yiping)

[Reporter Xu Yiping/Taipei Report] In July, the number of pre-sale houses nationwide was 3,712, which was the highest in a single month this year, with an annual increase of 22%. Even so, real estate industry players still believe that because housing prices have no upward trend in the short term, the overall buying sentiment is still relatively low, and has not yet fully recovered.

According to the Xinyi Housing Collection, the real prices of pre-sale houses in all cities and counties of Hsinchu and City were revealed on July 6. Taoyuan City had the largest number of 874 units, followed by New Taipei City with 833 units. The other metropolitan areas all had less than 500 units. Real estate industry players pointed out that even though the purchase of pre-sale houses in July increased compared with the same period last year, none of the seven metropolitan areas still sold more than 1,000 units in a single month.

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There is no upward trend in house prices in the short term

Zeng Jingde, project manager of the Xinyi Housing Real Estate Enterprise Research Office, said that the buying sentiment for pre-sale construction projects has not fully recovered, mainly because the public does not believe that housing prices will rise in the short term. The pre-sale construction projects that are currently selling are mainly in good locations, with good building planning conditions, and even easy payment methods, or with room for flexible adjustment of housing prices, which are easy to become smooth-selling construction projects.

On the other hand, builders also feel that the real estate market is sluggish and their attitude towards project promotion is not positive. In the absence of new projects to attract popularity, short-term transaction volume is still sluggish. Looking at regional performance, the performance of new projects in the north is relatively stable. Areas outside the two norths with high housing prices will face more challenges in sales.

Zeng Jingde believes that the performance of the pre-sale market is still sluggish. If a case has a really special selling point, there may be no similar projects in the short term if it is missed. Brand builders, large-scale development, and easy payment methods are more able to attract the attention of consumers. If the housing prices are high in areas, a few developers are willing to flexibly adjust prices, so that consumers can feel the CP value when buying in the area.

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